We are delighted to be supported by Coventry Building Society which has so far raised over £20 million for RBL in a partnership spanning 15 years.
Every year since 2008, Coventry Building Society has made a donation to The Royal British Legion based on how much members have saved in their Poppy accounts. Each year, a new Poppy saving product is released that benefits the charity.
On top of this, all 70 of the Society’s branches collect money for the Poppy Appeal.
Staff volunteering
One of the highlights of the partnership was the Thank You campaign in 2018, when the Society joined the Royal British Legion in saying Thank You to all who served, sacrificed and changed our world.
1,223 soldiers from Coventry left home between 1914 and 1918 and never returned. The employees of the Society said thank you to those from Coventry who fell in the First World War in a number of ways; writing personal messages of thanks and planting poppy seeds to each of the 1,223 fallen soldiers from Coventry, cycling the 262 miles from the Menin Gate Memorial in Belgium to the National Memorial Arboretum in Staffordshire, and planting a magnificent red oak tree at the National Memorial Arboretum.
An Award-Winning Campaign
The building society also took over Coventry railway station by displaying the names of 1,223 Coventry soldiers who lost their lives in the First World War.
The campaign won the Chartered Institute of Marketing - Best Partnership Campaign award!
Ben France, Head of Corporate Partnerships at The Royal British Legion, said: "Coventry Building Society’s unwavering commitment to supporting the Royal British Legion over the past 15 years is inspirational. We are incredibly grateful for the impact this has had on the Armed Forces community, and the real difference their donations have made to people’s lives."
4,680 hours of staff time
