The Royal British Legion is proud to be supported by Elms Marketing, the industry leader in sportswear personalisation, which provides professional sports teams and their fans with opportunities to support the Poppy Appeal.
In 2012, the RBL and Elms Marketing formed a partnership, enabling the Premier League, English Football League, and Women’s Super League to feature the official Royal British Legion Poppy logo on club shirts during Remembrance fixtures, with a donation to the RBL for each Poppy sold.
Ben France, Head of Corporate Partnerships at The Royal British Legion, said: “We are extremely grateful for the support that Elms Marketing and the professional sports community show to the Poppy Appeal every year by wearing the Elms and RBL Poppy Patch.
Wearing a poppy shows serving personnel, veterans, and their families that their service and sacrifice mean something to you and will never be forgotten.'"
In 2023, Elms and the Royal British Legion expanded their partnership by creating dual-branded RBL merchandise in collaboration with major sporting clubs across the UK. The range includes scarves, beanies, hoodies, t-shirts, and bobble hats, all featuring the iconic Royal British Legion poppy logo alongside club emblems.
The branded RBL merchandise will be available for purchase through official club stores (that have purchased stock from Elms) in the lead-up to the Remembrance period. Fans can wear these items proudly during matches, knowing their purchase provides vital support to the Armed Forces community.
Football clubs across the UK have rallied behind this initiative, recognising the importance of supporting the Armed Forces community and their families. By purchasing and wearing branded RBL merchandise, fans not only display their team pride but also contribute to a tremendous cause. No matter who you cheer for, your purchase will make a difference in the lives of those who have given everything.
Declan Gleeson, General Manager of Elms Marketing UK: “We are truly honoured to expand our partnership with the Royal British Legion. This merchandise range is a fantastic way to support the Armed Forces community and represent unity, respect, and gratitude.”
Ben France, Head of Corporate Partnerships at The Royal British Legion: “Elms Marketing Ltd’s are a trusted partner and long-time supporter of our cause, and we’re delighted to broaden our relationship. The new range is a tangible way for football fans to show their appreciation for our Armed Forces.”
