Elms is a poppy patch manufacture who provide heat applied poppies to professional sporting clubs during the build-up to Remembrance weekend each November.
In 2023 Elms soft launched dual-branded merchandise such as scarves and beanies with football clubs. In 2025, Elms are continuing to secure more professional sports clubs to take on their dual branded merchandise. Since the partnership began Elms have raised over £99,500.
Declan Gleeson, General Manager of Elms Marketing UK: “We are truly honoured to expand our partnership with the Royal British Legion. This merchandise range is a fantastic way to support the Armed Forces community and represent unity, respect, and gratitude.”
Declan Gleeson, General Manager of Elms Marketing UK: “We are truly honoured to expand our partnership with the Royal British Legion. This merchandise range is a fantastic way to support the Armed Forces community and represent unity, respect, and gratitude.”
Ben France, Head of Corporate Partnerships at The Royal British Legion: “Elms Marketing Ltd’s are a trusted partner and long-time supporter of our cause, and we’re delighted to broaden our relationship. The new range is a tangible way for football fans to show their appreciation for our Armed Forces.”
