M&S poppy merchandise (keychain, lapel pin, broach, earrings)

"We are incredibly proud of our partnership with M&S

Working together since 2009, M&S has helped raise over £9.7m.

Each year during the Poppy Appeal M&S help RBL to deliver Remembrance to communities across the country by welcoming Poppy Appeal collectors in stores.

In 2025, to commemorate the 80th anniversary of VE Day, M&S Food released a special edition biscuit tin and sponge cake. The biscuit tin featured the image of ‘The Marksman’ a Spitfire Vb that was bought by M&S employees for the RAF in 1941. 

M&S Sparks

We are delighted to be an M&S Sparks charity partner. Through the Sparks loyalty scheme, M&S donates 1p to charity every time customers shop with Sparks. Customers can choose the RBL as their charity of choice, over £1.2 million has been donated to us to date. You can sign up to M&S Sparks on the M&S website or through the M&S app."

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