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This year the Poppy Appeal is going undercover, with the help of GCHQ in their centenary year, to highlight the unseen contributions of our Armed Forces.

Operation poppy binary

Operation Poppy

Undercover celebrities have accepted a mission to join forces with poppy collectors across the UK. They will be teaming up with some of our 100,000 Poppy Appeal volunteers to shine a light on their efforts and the invaluable contributions being made by the Armed Forces community.

Operation Poppy

Undercover celebrities have accepted a mission to join forces with poppy collectors across the UK. They will be teaming up with some of our 100,000 Poppy Appeal volunteers to shine a light on their efforts and the invaluable contributions being made by the Armed Forces community.

The identities of our undercover celebrities will be revealed throughout the day on 24 October. 

But you can stay one step ahead by breaking the coded clues, set by the brightest minds at GCHQ, released on Facebook, Instagram and Twitter.

Who will you get yours from?

Every Poppy Appeal collector has a unique story to tell. So please, look out for your local collector, make a donation and wear your poppy with pride.

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£50m

Last year the Poppy Appeal raised over £50 million to help support serving and ex-serving members of the Armed Forces community and their families.

How your donations help
A member of the public giving a donation to the Poppy Appeal

Poppy Days

Cities across the country dedicate a day to distributing poppies and getting the public involved through activities and entertainment.

Find your local Poppy Day

Poppy Days

Cities across the country dedicate a day to distributing poppies and getting the public involved through activities and entertainment.

Find your local Poppy Day

Discover more

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