Sainsburys RBL

We partner with leading companies across retail, utilities, sport, finance, and beyond to support the Armed Forces community.

Our partners support the Royal British Legion in a number of ways, whether that's funding one of our vital services, donating a proportion of their product sales, or encouraging colleagues to take part in our events. Whatever form their support takes, they all share a commitment to ensuring better futures for veterans and their families in need. 
Some of our partners help drive RBL's Poppy Appeal each October and November, ensuring people across the UK have the chance to get involved and wear a poppy in support. 

Poppy Appeal on the high street 

We’re incredibly proud of our Poppy Appeal partners, who welcome our collectors in-store and provide their customers with multiple ways to donate. 

Our Partners

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