We partner with leading names in retail, wholesale, sport, finance and more to help support the Armed Forces community.
Many of our partners help us all year round, whether that’s selling specially designed poppy products, encouraging their colleagues to participate in our events or helping us reach new audiences.
Others come together every October and November for our annual Poppy Appeal. When the pandemic hit and threatened our network of
volunteers, our partners provided vital new ways for the public to support us.
This year, as our dedicated volunteers return to the streets, our partners are continuing to help us make Poppy Appeal one of the biggest charity moments of the year.
Poppy Appeal on the high street
A longstanding partner of RBL, Sainsbury’s will once again offer their customers
numerous ways to support Poppy Appeal. Whilst there will be volunteers in store, customers can also donate at the till and online. In addition, there will be a range of poppy merchandise available in selected stores and online.
Many of the UK’s major supermarkets, including Tesco, Morrisons, ASDA, Lidl, Aldi and Waitrose will be hosting our collectors in store. In addition,
customers at Morrisons can add a donation to their bill at the checkouts in store or online.