Poppies in field

Centenary poppy-growing campaign

The Royal British Legion’s national Centenary Poppy Campaign asked the public and local authorities to pay tribute to those who lost their lives in the First World War by planting Flanders poppy seeds on their own land.

The Legion's centenary poppy-growing campaign originated as an idea of commemoration from our Greenhithe & Swanscombe Branch. The campaign captured the imagination of the public and the Prime Minister alike.

B&Q made Flanders poppy (papaver rhoeas) seeds available for purchase at outlets across the UK, with £1 from every packet of seeds sold going towards the work of the Legion.

A grant from the Heritage Lottery Fund meant that the Legion was able to supply free poppy seeds to all UK schools and train 500 'Remembrance Ambassadors' to help young people understand the significance of the poppy.

How to sow and grow Flanders poppy seeds


Prepare the ground well and rake well before sowing. Sow 1.5mm deep, in rows 30cm apart.


When the seedlings are large enough to handle, replant them so that they are 1523cm apart.

Please note:

Guidance from the Department of Environment, Food and Rural Affairs states that poppy seeds should not be used near agricultural areas or sites of scientific interest  they are for use on an individual's own land only.

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