Donate Poppy Shop


With your help we can raise more awareness for our cause while you earn commission.

Through Awin, we currently offer affiliate programmes for the following Royal British Legion products:

  • Single Donations
  • Direct Debit Donations
  • Poppy Shop 

Join Awin for free today, and start earning your commission.

Commission structure

We offer fantastic commission rates. Here are the commissions earned on each of our products:

  • Single cash donations - 10% of the donation amount
  • Regular direct debit donations - £10 CPA on validated donations
  • Poppy Shop - 10% of the purchase price of the goods, excluding postage and packing
  • Poppy Lottery - £8 CPA on validated Lottery plays

Our Affiliate Programme benefits include:

  • Attractive commissions
  • Regular incentives and promotions
  • A wide range of attractive banners and email creative (bespoke requests also considered)
  • 30 days cookie period
  • An open and transparent affiliate programme
  • Dedicated support

To apply, join the Awin platform or join the Legion programme if you're already registered as an affiliate. Once joined, you can place our links and banners on your website. The more donations you acquire, the more you earn!

Affiliate updates and contact information

To ensure you're always up-to-date, we will send you a monthly update so you can make most of our affiliate partnership.

If you have any questions or issues in regards to our affiliate programme, please send an email to

The Royal British Legion reserve the right to decline to work with any affiliate deemed inappropriate.


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