Sainsbury's

Sainsbury's has been supporting The Royal British Legion for 24 years, allowing our volunteers and colleagues to sell poppies in their stores for our Poppy Appeal.

In 2017, the retailer raised more than £3.4 million through store collections and sales of exclusive merchandise, donating all profits to the Legion.

For many years, colleagues have been actively involved in the partnership, dedicating their own time to plant crosses at our Fields of Remembrance and volunteer at our City Poppy Days.

The supermarket is the only place to offer poppy recycling after Remembrance Sunday, enabling us to save vital funds by reusing or recycling the poppies donated.

Support us with your everyday shop

As part of the Legion’s national Thank You movement to mark the end of the First World War Centenary, Sainsbury’s customers will be able to visit a heritage display in Sainsbury’s during 10th – 30th October 2018. The display will showcase a variety of iconic British brands such as Gillette, Horlicks, Cadbury, Imperial Leather, and Lea & Perrins, which were staple products in homes across the country during the First World War. With every sale, a donation will made to The Royal British Legion and Poppyscotland. 1 pack = 1 donation* 

We are delighted to announce that presenter Helen Skelton, is once again supporting the #HelpUsHelpThem campaign, helping to raise vital funds for individuals and families within the 6.7 million members of the Armed Forces community who are in need. From the 10th October to 20th November 2018 exclusively at Sainsbury’s, shoppers can purchase donating P&G products including Ariel pods, Oral B power brushes and Aussie shampoo to trigger a donation to The Royal British Legion and Poppyscotland. 1 pack = 1 donation**

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Extending their support even further, Sainsbury’s customers will have an alternative way of donating to the Legion. In over 200 Sainsbury’s Travel Money Bureaux shops there will be collection boxes to donate unwanted foreign coins and out-of-date notes to the charity.

Find out more and find your closest Sainsbury’s Travel Money Bureau >>

*A donation will be made from the sale of selected products sold in Sainsbury’s stores and online from 10th October – 30th October 2018, and will be paid to Royal British Legion Trading Limited which gives its taxable profits to The Royal British Legion (Charity no. 219279) Buy these products to donate:
Imperial Leather Moisturising Shower 500ml, Imperial Leather Shower Invigorating 500ml, Imperial Leather Bar Soap Gentle Care 4x100g, Imperial Leather Bar Soap 4x100g (10p per pack donation); Gillette Sensor 3 Cool Disposables x4, Gillette Proglide Sens 2 in 1 Foam 250ml, Gillette Sensor 3 Disposable Razor x8, Gillette Fusion 5 Start pack (10p per pack donation); Mcvities Digestive 400g, Mcvities Rich Tea 300g (5p per pack donation); Dairy Milk 360g (30p per pack donation); Ambrosia Devon Custard 400g, Ambrosia Creamed Rice Pudding 400g (10p per pack donation); Horlicks Original Malt 500g (4.5p per pack donation); Bird Custard Powder 350g (10p per pack donation); Oxo Stock Pots Vegetable Cubes 71g, Oxo 12 Reduced Salt Beef Cubes 71g, Oxo 12 Stock Cubes Red 71g, Oxo 12 Chicken Stock Cubes 71g, Oxo Stock Pots chicken 80g, Oxo Stock Pot Beef 80g, Oxo Stock Pots Vegetable 4x80g, Oxo 12 Lamb Cubes 71g (10p per pack donation); Colmans English Mustard 170g, Colmans Mustard Powder 57g (10p per pack donation); Lea & Perrins Worcestershire Sauce 290ml (10p per pack donation); Bovril 250g (10p per pack donation), Marmite 250g (10p per pack donation). Selected lines and selected stores only. See shelf ticket / pack for prices.

**10p from the sale of selected P&G products sold in Sainsbury’s stores and online from 10th October – 20th November 2018, will be paid to Royal British Legion Trading Limited which gives its taxable profits to The Royal British Legion (Charity no. 219279), and Poppyscotland (Scottish Charity No. SC014096), according to where sales are made. Ts&Cs apply. 

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