Marks & Spencer

M&S has supported The Royal British Legion for many years, allowing our volunteers to sell poppies in M&S stores and on forecourts, raising vital funds for the Poppy Appeal.

We are incredibly proud to partner with Marks & Spencer once again this year. From 2017, M&S's donations will help support the Legion’s Admiral Nurse service. Our Admiral Nurses work primarily with dementia carers offering information and support to these specialist nurses to improve the lives of beneficiaries suffering with dementia as well as their carers and families.


The Poppy Collection® 2017

M&S are the exclusive high street retailer of our beautiful Poppy Collection® which includes brooches, pins, earrings, lapel pin and cufflinks. Since 2012, the Poppy Collection® has raised over £3.6 million for the Legion.

The 2017 range is now available to buy and features our iconic Poppy Collection® Sparkle Brooch.

Products range from £5-£17.50 with all profits donated to the Legion. Products are available in stores and online on the M&S website.

If you have any questions about the Poppy Collection® sold in M&S stores, take a look at our frequently asked questions.

Sparks Card

We are delighted to be one of ten official charity partners involved in the Sparks membership card scheme. Sparks members can choose the Legion as their charity of choice and every time they shop, M&S will donate 1p. So far, M&S has given over £2 million to UK charities.

To date, more than £200,000 has been donated to the Legion by Sparks, funding over 80 training and mobility grants which help to improve the lives of those we help. 

M&S support

M&S support extends beyond The Poppy Collection® and Sparks. We are incredibly grateful for gifts in kind such as lunch vouchers for our uniformed collectors during our City Poppy Days and start up packs for our 16 high street Pop-In centres.

During 2015 M&S also worked with the Legion through its employability programme, Marks & Start. This scheme supported ex Service men & women into work through training and work experience placements. Overall, 75 veterans took part in the placements or received tailored support, with 43 going on to secure permanent employment, 35 of these roles were with M&S.

M&S staff also support the Legion in a variety of ways from volunteering their time during Poppy Appeal to employee fundraising. For the fourth year running, M&S employees have taken on a fundraising challenge: a team of 100 runners, including M&S ambassador Oliver Cheshire , tackled The Major: Woodland Warfare mud run raising over £20,000 for the charity.

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