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Remembrance ensures the service and sacrifice of our Armed Forces community is always remembered.
For All
We believe that the poppy and Remembrance are unifiers of people and communities across the UK and the Commonwealth. They support and recognise the contributions of the Armed Forces from these nations in times of both conflict and peace.
We are a non-partisan and non-sectarian organisation, and our focus is on the experiences of those who serve or have served in the Armed Forces, and those affected by their service, without considering the politics of conflict.
Personal
Remembrance is personal and can take many forms. It could mean wearing a poppy in November, before Remembrance Sunday. It could mean joining with others in your community on an anniversary. Or it could mean taking a moment to pause and reflect on your own. Everyone is free to remember in their own way.
With our Armed Forces Community
We work with our Armed Forces community to mark their service and sacrifice, and that their wishes in how their contribution to defending our freedoms and way of life is remembered.
