Two Cyclists at Poppy Ride - South Downs 2022

Poppy Ride Shropshire

  • Cycling

  • Lilleshall, Shropshire

  • £30 entry fee. Raise £300 to earn your RBL cycling jersey

Discover cycling with the Royal British Legion. Join veterans on our ultimate UK sportive.

Put your cycling to the test on routes designed by our experienced team. Whether you’re new to cycling or an experienced rider, gear up for a day of excellence at the Royal British Legion’s Battle Back Centre – the specialist recovery centre for veterans.

When you join the Poppy Ride, you're not just cycling; you're making a meaningful impact. Your participation directly supports serving and ex-serving personnel and their families, making each pedal stroke count.

Reach £300 fundraising by the event and you’ll receive an official RBL jersey to wear with pride.

Routes tailored for you

Whether you're taking your first spin in the cycling world or you're a seasoned pro, Poppy Ride offers three professionally designed routes - each catering to different skill levels:

  • 50km: Short

An almost completely flat route on quiet Shropshire country lanes, an ideal introduction to anyone new to organised road cycling events.

  • 100km: Medium

An ideal route for both experienced cyclists and those wanting to push themselves on a route which takes in parts of the beautiful Shropshire. You’ll also pass by The Ironbridge Gorge World Heritage Site.

  • 152km: Long

This is the longest Poppy Ride route which is comparable to the longest day on our iconic Pedal to Paris event. You’ll head into the Shropshire Hills Area of Outstanding Natural Beauty.

What’s included

  • Timed results
  • Unique finisher’s medal
  • RBL cycling jersey if you raise £300 before the event
  • Free on-site parking
  • Fully stocked feed stations
  • Expert medical and mechanical support
  • Event Village with onsite catering
  • Dedicated team for fundraising support

Secure your spot on Poppy Ride Shropshire now.

Be a part of an exceptional cycling event tailored for riders of all levels.
Secure your spot


  • 07:00 – Event Village opens
  • 08:00 – First riders set off
  • 17:00 – Event Village closes


The Battle Back Centre, Lilleshall National Sports Centre, Newport, TF10 9AT


If travelling by public transport, it’s a 40-minute cycle or 18-minute taxi from Telford Central Station.

If travelling by car we have free on-site parking.


Poppy Ride Shropshire is suitable for seasoned event riders or sportive beginners. Contact our team if you want to discuss any additional support we can offer for the event. Email us at [email protected]

Boost your riding skills

Hone your cycling expertise with our experienced ride captains who will be there to support you. Gain valuable insights into peloton riding, road safety, and the camaraderie that cycling brings.

Whether you come on your own or join as a group we offer you the best support before and during the event.

Get to you know your fellow Poppy Riders

Volunteer with us!

Not cycling with us this year? Why not join us for the day at Poppy Ride Shropshire and be part of something meaningful. Your time directly impacts the experience of our participants on the day, provides an excellent opportunity to meet new people & supports building new skills. We have various roles available in our event village, and cheer points along the route – join the RBL team today
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