By showcasing their rich heritage, we together took gold for Campaigns for Good’s Best Fundraising Campaign. In partnership with The Legion, Cadbury digitised archived photos and first-hand diary extracts to create a cutting edge digital campaign that retold company employee stories of commitment and sacrifice.
They then crafted these assets into videos, narrated by people who are supported by a Legion art-based recovery programme.
For every pack sold, they donated 30p to The Legion.
They raised more than £300,000 overall. Cadbury also gifted chocolate bars to our network of pop-in centres to help make difficult conversations that little bit easier for those looking for support.