On the 100th year of the Royal British Legion and 27th year of partnership, the support of Sainsbury’s is now more valuable than ever.
In 2020, Sainsbury’s ensured that as many people as possible were able to get involved with the Poppy Appeal and pioneered safe and easy ways for customers to make donations to help raise as much money to support those in need, despite the pandemic.
This year, Sainsbury’s will be welcoming RBL volunteers back into stores nationwide throughout the Poppy Appeal. Customers will also have the chance to make cashless donations online, in-store at selected tills and buy products from our 2021 merchandise range, with profits going to the Royal British Legion and Poppyscotland.
The retailer is also offering a poppy recycling service in store for the duration of the Poppy Appeal and for two weeks afterwards.
An alternative way to donate
Donate unwanted foreign coins, notes and out-of-date coins and notes to the RBL all year round at Sainsbury’s Travel Money Bureaux shops that are currently open.
Ruth Cranston, Group Head of Corporate Responsibility and Sustainability said:
"We’re so grateful to our customers, colleagues and suppliers for helping us to support our long-standing partnership with The Royal British Legion.
"By providing easy and safe ways to donate, we’re helping to raise funds for vital projects within the Armed Forces communities and supporting those who are vulnerable."