Rethink Remembrance

Your poppy supports the Armed Forces community, past and present.

The Royal British Legion is asking the nation to Rethink Remembrance by recognising the sacrifices made by the Armed Forces community, past and present.

By wearing a poppy, you aren’t just remembering the fallen: you’re supporting a new generation of veterans and Service personnel that need our support.

A modern take on 'In Flanders Fields'

For this year's Poppy Appeal, we've recreated John McCrae’s poem, In Flanders Fields, across seven locations. We're encouraging people to #RethinkRemembrance and consider the meaning of the poppy as both a symbol of Remembrance and hope.


We asked some members of our Armed Forces community what the poppy means to them. To us, the poppy is not only a symbol of Remembrance, but also of hope. While we will never forget the sacrifices of our past heroes, we will also wear the poppy for our Armed Forces community living on today.

What does the poppy mean to you? #RethinkRemembrance to tell us.

What is the Poppy Appeal?

Our biggest fundraising campaign is held every year in November, the period of Remembrance. We distribute our iconic paper poppies to raise vital funds to help the Armed Forces community.

Find out more

What we remember

Ways we remember

Remembrance events


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