Sainsburys Poppy Appeal

On the 100th year of the Royal British Legion and 28th year of partnership, the support of Sainsbury’s is now more valuable than ever.

This year, Sainsbury’s will be welcoming RBL volunteers back into stores nationwide throughout the Poppy Appeal. Customers will also have the chance to make cashless donations online, in-store at selected tills and donate their Nectar points to the Royal British Legion. 

The retailer is also offering a poppy recycling service in store for the duration of the Poppy Appeal and for two weeks afterwards.

foreign coins

An alternative way to donate

Donate unwanted foreign coins, notes and out-of-date coins and notes to the RBL all year round at Sainsbury’s Travel Money Bureaux shops that are currently open.
Find your nearest Sainsbury’s Travel Money Bureaux


Ruth Cranston, Group Head of Corporate Responsibility and Sustainability said:

"We’re so grateful to our customers, colleagues and suppliers for helping us to support our long-standing partnership with The Royal British Legion.

"By providing easy and safe ways to donate, we’re helping to raise funds for vital projects within the Armed Forces communities and supporting those who are vulnerable."

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