When someone serves, their family serves too - support Armed Forces families this Poppy Appeal
Armed Forces families face unique challenges, from long periods of separation and missed milestones to the emotional and practical demands of military life.
The Royal British Legion recognises their sacrifice and is there from day one of service and throughout their lives, providing support during deployment, financial hardship, bereavement, and later-life care.
This Poppy Appeal, you can help us continue to be there for serving personnel, veterans, and their families by donating, volunteering your time, wearing a poppy, fundraising, or exploring other ways to get involved.
Key Dates in 2026
- 22 October: National launch of the Royal British Legion's Poppy Appeal
- 29 October: London Poppy Day
- 7 November: Festival of Remembrance, Royal Albert Hall
- 8 November: March Past the Cenotaph, Whitehall
- 11 November: Armistice Day, Two-Minute Silence
Ways to remember during Poppy Appeal in 2026
About the Poppy Appeal
The Poppy Appeal is our flagship campaign held every year in October and November.
Founded in 1921, the Appeal raises funds for the Royal British Legion’s vital work supporting serving personnel, veterans and their families throughout their lives with whatever the need, whenever it’s needed.
Our support for those in need is made possible by the generous donations of the public and the 60,000 Poppy Appeal collectors and volunteers who dedicate their time each year to helping fundraise across the country.
In 2026 poppies will be available from 22nd October at local supermarkets, high street shops, train stations or online at our Poppy Shop.
The simple act of wearing a poppy sends a personal message of thanks and support for the Armed Forces community to see, and we ask the public not to underestimate the impact that wearing a poppy has on those who serve, and their families.
How the money you donate to the Poppy Appeal helps?
At any given time, the Royal British Legion is supporting nearly 8,000 members of the Armed Forces community through expert advice and practical assistance.
Our range of services, scale, and partner network means we can support those facing multiple and complex challenges, whatever the need, whenever it's needed.
From short-term relief to lifelong support, your donation enables us to help in ways tailored to people's unique needs and circumstances.
£56.6 million
32 million
2 million
Ways to support the Poppy Appeal in 2026
FAQs
Not found what you are looking for?
Take a look at our FAQs for further information about the Poppy Appeal.
How to donate to the Poppy Appeal?
In person: You can donate cash or contactless by finding a local collector in your area. Poppies will be available in major supermarkets from the 22 October 2026, including Sainsburys, Tesco, Morrisons and Asda.
Online: visit our website to make an online donation, or donate through PayPal by adding a donation at check out
Phone: Call our friendly Supporter Care team on 0345 845 1945 to make a donation by phone. Lines open (Monday to Friday 9am to 5pm)
You can also donate via our Poppy Shop and via our dedicated Amazon shop where you can also purchase a range of products to support our Armed Forces community.
How much should I donate for a poppy?
There is no set donation amount required for a poppy – we simply ask the public to give what they can.
We are grateful for all levels of donation, all of which go towards helping ensure we can continue our vital work supporting the Armed Forces community.
How to help provide poppies for Remembrance Day?
We may have some volunteer opportunities in your area to help us to organise the annual Poppy Appeal in the future, and to ensure poppies are available in key locations within your community via a local representative.
If you are interested in supporting the Poppy Appeal through volunteering, or know someone in your local area who can volunteer for us, please complete a volunteer registration form.
Where can I get a poppy this year?