About the role

Poppy Appeal Organisers play a vital role in enabling local communities to raise funds to support veterans, serving personnel and their families.

As an individual, or a representative of a group, club, or business you will coordinate fundraising activities in your local area with the support and guidance of a Community Fundraiser (CFR) or Fundraising Relationship Assistant (FRA).

You’ll be a key point of contact for your community before, during and after the Poppy Appeal, and will help raise awareness of the services and support the Royal British Legion provides for the Armed Forces community.

Key skills and experience

  • Planning and coordinating resources and people.
  • Ability to build long-lasting relationships with individuals and groups.
  • Strong verbal and written communication skills. 
  • Good level of proficiency using information technology, including use email, websites and being able to access and use documents online.
  • Excellent time management. 
  • Ability to volunteer independently or as part of a team when leading. 
  • Commitment to acting in line with RBL policies and procedures. including data protection; confidentiality; safeguarding; health and safety and equality and diversity. 

Volunteer for the Poppy Appeal 2025

Help fundraise for our annual campaign to support the Armed Forces community
Register for Volunteering

About the Royal British Legion

The Royal British Legion is the UK’s largest charity dedicated to supporting the needs of the Armed Forces community, past and present and their families.

We provide lifelong support to serving and ex-serving personnel, starting after one day of service and continuing through life. This includes:

  • Financial support, grants and debt advice to help veterans and their families manage financial challenges and access benefits they are entitled to
  • Specialist support for wounded, injured and sick service personnel and veterans through adaptive sport and outdoor activities at our Battle Back Centre
  • Six care homes for the Armed Forces community, including five that provide specialist dementia care

Alongside advice and support services, we champion the interests of serving and ex-serving personnel and campaign on key issues to help improve their lives and make their voices heard.

Every year we lead the nation in commemorating and honouring those who have served and sacrificed, distributing our paper poppies to raise vital funds to help today's Armed Forces community through our annual Poppy Appeal.

Volunteer for the Poppy Appeal 2025

Help fundraise for our annual campaign to support the Armed Forces community
Register for Volunteering

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