Football Unites for the Poppy Appeal
This November, football clubs across the country will once again show their support for the Royal British Legion by proudly wearing the poppy on their shirts during fixtures throughout the period of Remembrance.
Match-worn poppy shirt auction
To help raise vital funds for the Poppy Appeal, these special match-worn and signed shirts will be auctioned online in partnership with MatchWornShirt
Auctions go live at kick-off, giving fans the chance to bid in real-time—whether from the stands, at home, or anywhere in the world—while the shirts are still being worn on the pitch.
£5.1m
The Premier League has supported the Legion since 2012. Together, the 20 Premier League clubs, their fans, and supporters have helped raise over £5 million for the charity since the partnership began.
The support from the football community helps the RBL continue its vital work with the Armed Forces community.
Serving personnel, veterans, and their families make unique sacrifices to protect our freedoms and way of life—and the Royal British Legion is there for them throughout their lives.
“We are extremely grateful for the support that Premier League clubs and the wider football family show the Poppy Appeal every year. Wearing a poppy shows serving personnel, veterans and their families that their service and sacrifice will never be forgotten.”
— Ben France, Head of Corporate Partnerships, Royal British Legion
