Crowns for Causes

Crowns for Causes Challenge

Join us for the Crowns for Causes challenge and turn your everyday movement into meaningful support for the Armed Forces community.

Powered by the Postcode Lottery, this initiative invites you to walk, run or cycle your way to unlocking donations for the Royal British Legion without spending a penny yourself.

Crown for Causes Challenge

About the Crowns for Causes Challenge

There are three challenges in total, with registration opening on 1 June, 1 July and 1 August. Each challenge begins on the 8th of the month and runs until the 28th, giving you plenty of time to take part in a way that suits you.

How to take part in the Crowns for Causes Challenge?

Simply download Strava, sign up, and join each challenge when it opens. As you complete them through your usual activity, you will earn special Postcode Lottery Strava Crowns that unlock donations.

Whether you are going for a solo run, strolling with friends, or heading out on a family bike ride, every little counts. Once you have completed a challenge, you can choose where your donation goes.

Take part in the Crowns for Causes Challenge

Get started with Strava

Help us continue providing life-changing recovery services to veterans like Richard

After a devastating injury resulted in the loss of his foot, RAF veteran Richard Davies endured years of pain, surgeries, and uncertainty. No longer able to support his young family as he wanted, he struggled with both physical and emotional challenges. His referral to the RBL’s Battle Back Recovery Centre proved transformative, helping him rebuild confidence and strength through sport-based rehabilitation. Richard says it “changed my life,” restoring hope for the future.

Join Crowns for Causes

Crowns for Causes Challenge FAQs

What is Crowns for Causes?

Crowns for Causes is a new national campaign run by Postcode Lottery in partnership with Strava, taking place from June to August 2026.

Participants complete monthly Strava challenges to unlock Postcode Lottery funded donations for one of five charities – including RBL

When is Crowns for Causes?

The challenges take place from June to August 2026.

June: Log 8 days of activity
July: Log 4 hours of activity
August: Log 30km of activity

What are we asking supporters to do?

Sign up to the Strava challenge each month (1–8 June, July, August)
Complete the challenge within the 20‑day activity window to unlock a donation (8-28 June, July, August)
Choose RBL as the charity to receive a donation
Spread the word by sharing their participation

Where can supporters sign up?

Supporters can sign up at the following link: https://strava.app.link/postcode-lottery-don8-days

Can supporters align taking part with existing activity?

Supporters can align any existing physical activity to the challenge e.g. sports, gym activity, dog walks, school runs, even training for another fitness event, or fundraising challenge like Pedal to Paris!

Who is the activity aimed at?

Crowns for Causes is designed to reach active, digitally engaged audiences aged 20+

What counts towards the challenge?

Any form of movement counts - running, walking, cycling, swimming, etc.

What other charities are involved?

RBL is one of five charities involved, alongside Mind, Guide Dogs, Hospice UK and Cancer Research UK.

How is the campaign being promoted?

The campaign will be promoted nationally across Meta, TikTok and Spotify, supported by Postcode Lottery ambassadors Davina McCall and George Lewis.

How does the fundraising work?

The first 30k participants to complete each monthly challenge can unlock £50 for their chosen charity.

If 30k participants are reached each month, participants then vote for a charity to receive a £100k boost in funding.

In total, Postcode Lottery have committed to donating £5m in total across the five charities.

Is there an individual fundraising ask to supporters?

There are no individual fundraising asks to supporters.

How will funds raised help RBL?

For more than 100 years, the Royal British Legion has provided lifelong support to the Armed Forces community through recovery and rehabilitation, financial assistance, housing, employment support and mental wellbeing services.

Each year around 2,000 people are discharged from the Armed Forces due to injury or illness. RBL services use adaptive sports and physical activity to aid recovery. With the vital funds raised throughout this challenge, RBL can continue to help people rebuild their lives during service and long after it ends. 

£50 could pay for… an individual’s first step into Recovery Services, including referral assessment, initial contact, and allocation to a dedicated Recovery Case Worker, helping them access the right support quickly. 

 £100,000 could pay for… 10 new adaptive e-bikes at our Battle Back Centre, helping injured veterans rebuild confidence, strength, and independence through cycling as part of our recovery courses. 

 £750,000 could pay for… 250 veterans to access life-changing recovery courses at RBL’s Battle Back Centre, helping them manage service-related injuries and navigate the transition to civilian life. 

 £1 million could pay for… a vital infrastructure upgrade across our Recovery Services, modernising facilities and increasing capacity so we can support more beneficiaries on every recovery course. 

What to do if there are tech issues with Strava? (Eg. my last run hasn’t been recorded)

Strava has a very comprehensive support site where supporters will be able to find answers to queries they have - https://support.strava.com/hc/en-us

If someone’s activity didn’t record they can either manually upload it - https://support.strava.com/hc/en-us/articles/216917857-Uploading-Manual-Activities or they can look at syncing issues - https://support.strava.com/hc/en-us/articles/216919037-Troubleshooting-Syncing