Helen Skelton urges nation to 'Help Us, Help Them'

Sainsbury's and P&G have launched a campaign to support members of the Armed Forces community who are in need during this years’ remembrance.

TV presenter Helen Skelton is once again asking UK shoppers to support thousands of Armed Forces families with the #HelpUsHelpThem campaign exclusively at Sainsbury’s.

Helen is hoping she can inspire families around the country to get involved and support the campaign simply by buying selected Proctor & Gamble (P&G) products, including Ariel pods, Oral B power brushes and Aussie shampoo, instore or online at Sainsbury’s.

Between the 10 October and 20 November, for every product bought, a 10p donation will be made to The Royal British Legion and Poppyscotland.

Helen would like the public to get behind the campaign and help her raise even more money this year and beat last year’s amazing total of £100,000.

This year, the money raised will go directly towards The Royal British Legion and Poppyscotland’s Individual Grants scheme, which provides financial, emotional, practical and medical support to those in need.

“Often people don’t realise that the Armed Forces community is made up of serving personal and veterans of all ages, from all backgrounds and with such different needs,” Helen said.

“This could be someone just like Mike who needs emotional and physical support or for some it could be learning how to set a budget at home or assistance signing up to a training course to help with sustainable employment.”

Helen Skelton,Mike Kiff and his family

Helen met Mike Kiff who spent 16 years in The Royal Corps of Signals but was medically discharged in 2016 after a shoulder injury meant he was no longer able to serve on active duty. Having dreamt of joining the Forces from childhood, with his father also having served, Mike was heartbroken when his career came to an early end, sending him into depression.

 “When I realised my injury meant my military career was over, everything changed.” Mike said.

“Everything I had worked for and planned for my future was suddenly gone. I hit rock bottom and couldn’t see a way out. The Royal British Legion saved my life through the help and support they gave me and my family at my most difficult time.

“I just wouldn’t be here without them. Now, with the ongoing impact of my injuries I am going to need more support with adaptations to the house, which is something the charity is also able to help with.”

Unfortunately, Mike’s story is all too familiar. As well as facing the same life struggles as members of the civilian population face, the unique stresses and strains of service life can leave some members of the Armed Forces community in need of specialist support.

Since 1921 the Royal British Legion and Poppyscotland have been supporting service personnel, veterans and their families through any disadvantage including many who have faced similar issues to Mike and his family. With the Armed Forces community made up of people of all ages and experiences across the country, who are living in a variety of circumstances it remains crucial to be able to provide this ongoing support.

Claire Rowcliffe, Director of Fundraising at The Royal British Legion, said: “The Royal British Legion is thrilled to have P&G and Sainsbury’s ongoing support. The #HelpUsHelpThem campaign allows us to raise awareness of our vital our work, and the donations will assist the Legion in making a difference to the lives of Serving Armed Forces personnel, veterans and their families, who are in need of our support.”

Claudine Blamey, Sainsbury’s Group Head of Corporate Responsibility and Sustainability said: “We’re proud to be longstanding partners of The Royal British Legion and delighted to support the #HelpUsHelpThem campaign. This year, we hope to raise more funds than ever and by making it easy for customers to donate as they shop, we can help to provide vital support to the Armed Forces Community and their families.”

“We are exceptionally proud of the work that has already been done to support The Royal British Legion and Poppyscotland and the people who benefit directly from the money raised, Hannah Drew, P&G Customer and Consumer Brand Manager added.

"This year we need Sainsbury’s shoppers to help people like Mike and the hundreds of thousands just like him get through some of the most difficult times they might face in their lives. Through our partnership with Sainsbury’s we’re hoping we can be a force for good for the Armed Forces community across the country, to make a real difference.”


From 10 October to 20 November 2018, purchase selected P&G products such as Oral B, Ariel, Olay, Gillette and Pantene at Sainsbury’s instore or online, and trigger a donation to The Royal British Legion and Poppyscotland. 1 pack = 1 donation. . Ts&Cs apply. Visit www.sainsburys.co.uk/PGDonations for full details.