can help towards training for a Service leaver looking for a new job.
The story behind the PoppyPoppy Appeal 2015
To the memory of the Fallen and the Future of the Living
Your Royal British Legion poppy helps us to provide thousands of modern veterans, Service men, women and their families with vital advice and support. Don't just wear a poppy for the memory of the fallen, wear it for the future of the living.
Behind the scenes
Our 2015 Poppy Appeal campaign launched with a stunning advertising and poster campaign across the country.
Our posters, billboards and print ads were designed to show that when you wear a poppy you're not just remembering those who've lost lives in conflict, you're also helping the Legion to provide assistance to today's Armed Forces community.
The striking photos contrasted original First World War photos with those of contemporary veterans and serving personnel taken in the same photographic studio using the same camera.
Our Poppy Appeal Ambassadors
For Armistice Day we invited everyone to join us on social media to observe a two minute silence online by taking a photo with a poppy held to your lips.
These were shared across your social media using #TwoMinuteSilence on Facebook @OfficialPoppyLegion, on Twitter @PoppyLegion and on Instagram @RoyalBritishLegion to let friends and family know that you were observing the Two Minute Silence on Armistice Day.
Famous faces also joined the nation to show that they would be taking part in the Two Minute Silence.
Remembering the Fallen with a #TwoMinuteSilence
Hero soldier who lost both legs wins Paralympic World Cup go...
After losing both his legs in a bomb blast in Afghanistan Corie Mapp became a gold medalist in the inaugural Paralympic World Cup ...
Legion supports Armed Forces couple through parachute accide...
Linda was on tour in Afghanistan when she was told her husband had been injured in a parachute accident in the UK. She shares her ...
Legion-funded holiday helps Royal Navy officer cope with can...
Chief Petty Officer Peter Edge has seen action all over the world during his career as a Weapons Engineer in the Royal Navy, but t...
“Legendary” soldier poet Paul Jacobs GM reads his own citati...
Paul Jacobs GM has been called a legend by his commanding officer. But it wasn’t for his Service in the field, but for the way he ...
70 years later Bob Hucklesby shares his memories as a Japane...
Bob Hucklesby is 94 now, and looking at him you’d never know what he went through over 70 years ago. At this year’s Festival of Re...
How do you take the fear out of dementia?
When you wear your poppy, you’re helping veterans living with dementia to experience ground breaking care.
Helping our veterans with dementia live full lives
With an ageing ex-Service population, dementia is an increasing concern for The Royal British Legion. Find out how your poppy help...
How do you care for veterans living with dementia?
The poppy helps provide ground breaking care to veterans living with dementia. Laura Lodge, manager of Danbury Lodge, the dementia...
A welcome break from a state of constant readiness
Your poppy helped Troop Sergeant Melissa May and her daughters to balance family life with her role in the Army, giving them a fam...
Battling back - changing the lives of our wounded
Your poppy helps turn around the lives of wounded and injured soldiers, sailors and airmen through the active recovery programme a...
First Sikh to serve in Queen Alexandra’s Royal Army Nursing ...
When you wear a Royal British Legion poppy you’re supporting people like Harmeet. Inspired to join the Army after learning about S...
Behind the scenes of the Poppy Appeal campaign
We go behind the scenes of The Royal British Legion’s 2015 Poppy Appeal campaign to rediscover the story of the poppy and how it i...
Mark and Donna’s story – how love overcame tragedy
When you wear a Royal British Legion poppy you’re changing the lives of people like Mark, who learnt to walk again with unwavering...
What is the Battle Back Centre?
When you’re injured in the Armed Forces, the road to recovery can be difficult. That’s where the Battle Back Centre comes in.
In 2011 Jane Grant was brought face to face with the human cost of the conflict in Afghanistan.
The Ex-Service Veterans' Memory Café in Plymouth isn't your usual Alzheimer's care facility being both a café and support centre f...
Ways to donate
There are lots of ways to donate to the Legion during Poppy Appeal and all through the year. Your donation will help our Armed Forces community to Live On. Every gift really does make a difference.
Donate £3 by texting POPPY to 70020 or donate £10 by texting POPPY to 70111.
Download the app at snapdonate.org then just snap our logo, wherever you see it, to donate instantly!
Call our friendly fundraising support team on 0845 845 1945 to make a donation by phone.
As you shop
There are poppy products available through the Legion's online Poppy Shop and many of our corporate partners.
Visit our Poppy Shop for the widest range of poppy brooches and other beautiful jewellery items.
Order you lapel poppies, Remembrance tributes and more online, delivered to your door.
Sign up for a Legion credit card and every purchase you make will help our charity work.
Shop on our charity eBay site and support the Legion. Our Remembrance football jersey auctions are always a highlight.
Support our corporate partners
Our wonderful corporate partners support us all year but many introduce special products and services during Poppy Appeal.
Marks and Spencer had a lovely range of Poppy Jewellery available online and in store.
This Poppy Appeal, Bonmarché stocked poppy scarves in red or blue and a keyring.
£5 from every bottle of the delightful new Always Red fragrance was donated to the Legion.
A specially brewed Poppy beer was available at participating Enterprise Inns throughout England and Wales.