Poppy Appeal

This year, as we continue to mark the centenary of the First World War, The Royal British Legion is asking everyone to support the Poppy Appeal for the memory of the fallen and the future of the living.

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The Legion created the Poppy Appeal to help those returning from the First World War. A century on from the start of that conflict, we're still helping today's Armed Forces families in much the same way, whether coping with bereavement, living with disability, or finding employment.

The poppy is a powerful symbol - it is worn to commemorate the sacrifices of our Armed Forces and to show support to those still serving today and their loved ones.

Money raised through the Poppy Appeal goes directly to our welfare work, providing through-life care to anyone who currently serves in the British Armed Forces, who has previously served, and their families. This could include supporting:

  • Bereaved families to cope after the loss of a loved one
  • Those leaving the Forces into work and housing
  • Older veterans to get the care and support they need and deserve.

Our vital welfare work is entirely dependent on the public's support – so please give generously and wear your poppy with pride, knowing that with your donation you can help all of these people and the entire Armed Forces community to Live On


To the memory of the fallen and the future of the living


Volunteer with us

Be part of our fantastic team of volunteers who are vital to the success of our Poppy Appeal each year. There’s a lot of work to do behind the scenes and many ways you can help, as an individual or as part of a group. It's good for you too – volunteering with us will give you experience of contributing to a national fundraising campaign.

Donate to the Poppy Appeal

Every penny you give to the Poppy Appeal helps to support Service people, veterans and their families. We need money all year round, not just during Poppy Appeal, so please give as generously as you can

Other ways to give

You can also support the Poppy Appeal while you shop. Explore our wreaths, Poppy products, stationary and jewellery - there really is something for everyone.

Remembrance events

There are numerous fundraising and Remembrance events during the Poppy Appeal. Explore our calendar for something you can participate in.

2014 POPPY appeal gallery