The Royal British Legion provides practical care, advice and support to serving members of the Armed Forces, veterans of all ages and their families. Our 350,000 members take part in campaigning for new rights to improve the lives of all Service people - past, present and future.

Our Affiliate Programme

With your help we can raise more awareness for our cause and earn yourself some commission while doing so!

We currently offer affiliate programmes for the following Royal British Legion products:

  • Single Donations
  • Direct Debit Donations
  • Poppy Shop

Join our Affiliate Programme for FREE today, and start earning your commission!

Commission Structure

We offer fantastic commission rates. Here are the commissions earned on each of our products:             

  • Single Cash Donations - 10%
  • Regular Direct Debit Donations - £10
  • Poppy Shop - 10% of the purchase price of the goods, excluding postage and packing

Our Affiliate Programme benefits include:

  • Attractive commissions
  • Regular incentives and promotions
  • A wide range of attractive banners and email creative (bespoke requests also considered)
  • 30 days cookie period
  • An open and transparent Affiliate Programme
  • Dedicated support

How to Apply

Already joined Affiliate Window?

If you are already an affiliate on the Affiliate Window platform but have not joined the Royal British Legion programme then you can do so by following the link

Not yet joined Affiliate Window?

If you have not yet joined the AWIN platform then you can do so by following this link here. When you have been accepted to the platform you can sign up to join the programme through the following link

Once joined, you can then place our links and banners on your website. The more donations you acquire, the more you earn!

Affiliate updates and contact information

To ensure you're always up-to-date, we will send you a monthly update so can make most of our Affiliate partnership.

If you have any questions or issues in regards to our affiliate programme, please send an email to

The Royal British Legion reserve the right to decline to work with any affiliate deemed inappropriate.