QVC UK has been working with the Royal British Legion since 2010, selling a range of poppy products and raising over £1.9 million for RBL.
We are incredibly proud to partner with QVC once again.
Collector’s Edition Brooch
For 2022, QVC has designed a new Collector’s Edition brooch for The Poppy Collection, inspired by the compelling stories of military spouses and families. The closely entwined stems of the two poppies symbolise strength and service in being together, even when apart.
A third of the purchase price of every item sold from The Poppy Collection® is donated to the RBL.
We are very proud to have been in partnership with QVC UK for ten years.Louise AjdukiewiczAssistant Director of High Value Giving at the Royal British Legion
Louise Ajdukiewicz, Assistant Director of High Value Giving at the Royal British Legion, said:
"We are very proud to have been in partnership with QVC UK for ten years.
"QVC UK have raised over £1.9 million for the charity which is an incredible achievement that we’re extremely grateful for. Their support makes a real difference in helping us continue our vital work providing care and support to all members of the British Armed Forces, past and present, and their families.”
