The Royal British Legion Shoulder to shoulder with all who Serve
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Shop at Poppy Direct

You can help raise funds for the Legion by buying our branded products and services. There is a wide range of great offers including insurance and credits cards from Poppy Direct. 

Everything the Legion lends its name to has been thoroughly checked to ensure that what you are buying represents premium quality and value for money.

Poppy Insure

Poppy InsureWe've found some of the best insurance deals for you and grouped them all together under Poppy Insure to make your insurance choice as simple as possible and you'll be helping raise funds for The Royal British Legion as well. 

We've just added new products to our range so for all your insurance needs, visit www.poppyinsure.co.uk.

Alternatively, you can request a quotation by calling any of the following numbers:

  • Motor / Home Insurance - Equity Direct Broking Limited - 0800 917 8541
  • Travel Insurance - Rock Insurance - 0844 482 1069
  • Travel Insurance - Preferential Insurance - 0208 865 3068
  • Motor Breakdown Cover - AXA Assistance - 0845 609 1550
  • Home Emergency Assistance Service - Europ Assistance - 08450 896 477
  • Pet Insurance - VetsMediCover - 0845 618 0201
  • Over 50s Life Cover - LV - 0800 023 2649
  • Health Cash Plan - BHSF - 0800 622 552
  • Personal Accident Cover for the over 60s - AXA PPP Healthcare - 0800 085 5851
  • Warranty Insurance - Acumen Insurance Services - 0844 826 3960

Coventry Building Society

Coventry _logoCoventry Building Society have been in business since 1884 and are now the third largest building society in the UK. They provide savings and mortgages to their members, both online and via their branch network.

Coventry Building Society has supported The Royal British Legion since 2008 through its popular range of Poppy savings accounts and Poppy fixed rate bonds.

These savings accounts, designed to ensure a good return for savers as well as a significant donation for The Royal British Legion, have generated over £5 million for the Poppy Appeal so far.

New Poppy accounts are often timed to coincide with Remembrance Day itself but have been launched at other times of the year too. To view The Coventry's latest mortgages, savings & investments and current accounts, please visit www.thecoventry.co.uk

The Royal British Legion Credit Card

RBL credit card

As our only official credit card, it has been carefully designed to promote The Royal British Legion and provide great value with attractive rates and benefits to members.

  • 0% for 12 months on balance transfers made in the first 90 days of account opening (3% handling fee)*
  • 0% for 12 months on cash transferred into your current account in the first 90 days of account opening (4% handling fee)*
  • 0% on card purchases for the first 3 months*
  • No annual fee
  • FREE 24-hour Customer Satisfaction Helpline
  • FREE fraud protection - even on the Internet**
  • Online Card Services - This account is set up with paperless statements. To access your statement simply enrol with our Online Card Service, where you'll also be able to check your balance, transaction history, view your PIN, manage your direct debits/balance transfers and much more.

Representative example 16.9% pa variable on card purchases. This is equivalent to 16.9% APR representative† variable based on a credit limit of £1200. 

It all adds up to a great deal for you and the Legion's beneficiaries. Through this card, the Legion receives approximately £12,000 per year for its vital welfare work with the serving and ex-Service community. MBNA Europe Bank, the card issuer, will make contributions when you apply for and use the card for the first time and also every time you use the card at no extra cost to you.

  • £20 when you use your card within 90 days of the account opening
  • 25p for every £100 you spend on card purchases
  • £2 for every year your account remains open and active

Apply for The Royal British Legion Credit Card today or call 0800 028 2440.

* From the date you account is opened. Promotional rates will no longer apply from the beginning of any statement period during which you have breached your terms and conditions, for example if you haven't paid on time or have gone over your credit limit. You cannot transfer balances between MBNA accounts

** If your card is lost or stolen, you'll incur no liability for fraudulent use of your card provided you notify us as soon as you realise your card is missing or you notice any unusual transactions on your account.

† We treat each customer's application individually. We review the information you supply and verify your credit and repayment history so the APR we offer you may be higher or lower than the APR shown in the respresentative example. At least 51% of our customers will receive this representative APR.

The Royal British Legion credit card is issued by MBNA Europe Bank Limited, a Bank of America company. Registered Office: Stansfield House, Chester Business Park, Chester CH4 9QQ. Registered in England number 2783251. MBNA's consumer credit activities are licensed by the Office of Fair Trading and MBNA's general insurance activities are authorised and regulated by the Financial Services Authority.

Credit is available, subject to status, only to UK residents aged 18 or over. We will monitor or record some phone calls.

Other ways to shop

There are a number of other ways in which you can help us:

Funeral Pre-Payment Plan

Co-operative Funeral Services allows you to plan your funeral at today's prices, ensuring your funeral is exactly what you would want and making things easier for family and friends. Guaranteed inflation proof, there are four easy payment methods and even "green" funerals can be arranged.

Call 0800 289120 for more information.

National Service Medal

Through Award Productions -  for those who were called up between 1939 and 1962 but whose duty laid outside operational theatres and thus were not awarded campaign medals. This commemorative medal is designed for those whose contribution to the country's defence was not officially recognised.

Call 01952 510053 for more information.

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