Centenary Poppy Campaign

The Royal British Legion’s national Centenary Poppy Campaign, in partnership with B&Q, asks the public and local authorities to pay tribute to those who lost their lives in the First World War by planting Flanders poppy seeds on their own land.

From branch to prime minister

The campaign originated as an idea of commemoration from the Greenhithe & Swanscombe Branch of the Legion, and has since captured the imagination of the public and Prime Minister alike.

"We want to see members of the public making this campaign their own in their local communities, working in collaboration with local government, schools and community groups, and we've taken discussions forward with central Government to ingrain this campaign in the centenary commemorations." Charles Byrne, Director of Fundraising, Royal British Legion

Poppy seeds can be purchased nationwide from outlets of B&Q, with a donation of £1 going towards the work of the Legion. Find your nearest B&Q store, and ask the customer service desk for help locating the seeds. Any queries should be directed to B&Q customer services at b-and-qcustomerservices@b-and-q.co.uk or 0845 609 6688.

Instructions on sowing and growing your poppy seeds

Sowing instructions:

Prepare the ground well and rake well before sowing. Sow 1.5mm deep, in rows 30cm apart.

Growing Instructions:

When large enough to handle, thin seedlings out to 15-23cm apart.

Please note:

Guidance from the Department of Environment, Food and Rural Affairs states that that poppy seeds should not be used near agricultural areas or sites of scientific interest - they are for use on an individual's' own land only.

Seeds for Schools

The Legion, thanks to the Heritage Lottery Fund, is also supplying free poppy seeds to all schools in the UK and training 500 'Remembrance Ambassadors' to help young people understand the significance of the poppy