Poppyfield 715X195 The Centenary Poppy Campaign

Centenary Poppy Campaign

Bqpoppyseeds BackandfrontThe Centenary Poppy Campaign originated as an idea in the Greenhithe and Swanscombe Branch of the Legion. It captured the imagination of the public, including the Prime Minister, and is now being rolled out nationally.

The aim of the campaign is to cover the UK with poppies during the centenary period in commemoration of all those who lost their lives in the First World War.

The national campaign, which is being run with in partnership with retailer B&Q, will see the Legion asking the public and local authorities to purchase Flanders poppy seeds to plant on their own land.

The Royal British Legion's Director of Fundraising, Charles Byrne, said:

"The idea to distribute poppy seeds to commemorate the centenary of WW1 originated with Legion members in the Greenhithe and Swanscombe Branch and we are delighted that this campaign has gained nationwide recognition.

"We want to see members of the public making this campaign their own in their local communities, working in collaboration with local government, schools and community groups, and we will be taking discussions forward with central Government to engrain this campaign in the centenary commemorations."

Poppy seeds are available nationwide from outlets of B&Q with a donation of £1 going towards the work of the Legion. Click here to find your nearest B&Q store. Please locate seeds at the customer service desk in your local B&Q store. Any queries should be directed to B&Q customer services at b-and-qcustomerservices@b-and-q.co.uk or 0845 609 6688.

Instructions on sowing and growing your poppy seeds

Sowing instructions:
Sow your Centenary Poppy Seeds outdoors where they are to grow. Prepare the ground well and rake to a fine tilth before sowing. Sow 1.5mm deep, in rows 30cm apart.

Growing Instructions:
When large enough to handle, thin seedlings out to 15-23cm apart.

Please note: guidance from the Department of Environment, Food and Rural Affairs states that that poppy seeds should not be used near agricultural areas or sites of scientific interest. They are for use on an individuals' own land only.

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