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Thousands of uniformed personnel, veterans and their supporters hit the capital yesterday for the Legion's London Poppy Day in the hope of beating last year's staggering total of £815,000.
Some of London's most famous faces, including TRH The Duke and Duchess of Cambridge, Barbara Windsor and stars from Strictly Come Dancing, supported the largest and most ambitious street-collecting event of its kind in a bid to raise more than £1 million in a day.
Now in its eighth year, London Poppy Day saw Royal Navy, Army and RAF collectors hit 80 tube and train stations across the London transport network, at Heathrow Terminals 1, 3 and 5 and at hubs including Leicester Square and Covent Garden.
Staff and volunteers counted endlessly throughout the day in several counting offices across London.
The London Poppy Day Routemaster bus, kindly donated for the day by Transport for London Commissioner Sir Peter Hendy CBE toured the capital, carrying beneficiaries, supporters and celebrities to raise awareness and visit collectors.
The bus made a couple of special stops including a visit to Kensington Palace where TRH The Duke and Duchess of Cambridge met passengers. The Royals joined the bus to travel to Kensingtion High Street tube station where they spoke to Poppy Collectors.
Next stop on the route was outside London's most famous door, No.10 Downing Street, to visit the Prime Minister David Cameron. It then continued on to Victoria, London Bridge and Liverpool Street stations with a stop at Leadenhall Market.
Other fundraising efforts across the capital included:
The success of London Poppy Day is also thanks to corporate collections where uniformed personnel were given permission to 'walk the floors' in offices, on trading floors and across work spaces, as well as a number of generous corporate matching schemes. This year, over 100 companies signed up to allow corporate collections in their offices.
London Poppy Day facts:
Target reached - we made our £1 million in one day. Thank you everyone!
©The Royal British Legion 2014. Registered Charity No 219279. 199 Borough High St, London SE1 1AA. Tel +44 (0)20 3207 2100