Poppy Appeal 2015

The theme of our 2015 Poppy Appeal was the surprising story behind the poppy.

A 'symbolic' first poppy travelled across London from the Legion's headquarters at Haig House in Borough and was presented to the Prime Minister at 10 Downing Street. Supporters, beneficiaries and some of the stars of our Poppy Appeal 2015 campaign all participated.

Story behind the poppy

Our 2015 Poppy Appeal campaign featured contrasting photos of WW1 soldiers and sailors with contemporary veterans and Service people. 

During the appeal we told the surprising stories behind the poppy, showing the vast range of ways your donation helps the Legion to support our Armed Forces community. 

Find out more about the story behind the poppy

about the poppy appeal

The Legion created the Poppy Appeal to help those returning from the First World War. A century on from the start of that conflict, we're still helping today's Armed Forces families in much the same way, whether coping with bereavement, living with disability, or finding employment.

The poppy is a powerful symbol - it is worn to commemorate the sacrifices of our Armed Forces and to show support to those still serving today and their loved ones.

Money raised through the Poppy Appeal goes directly to our welfare work, providing through-life care to anyone who currently serves in the British Armed Forces, who has previously served, and their families. This could include supporting:

  • bereaved families to cope after the loss of a loved one
  • those leaving the Forces into work and housing
  • older veterans to get the care and support they need and deserve

Our vital welfare work is entirely dependent on the public's support – so please give generously and wear your poppy with pride, knowing that with your donation you can help all of these people and the entire Armed Forces community to Live On


To the memory of the fallen and the future of the living

Donate to the Poppy Appeal

Every penny you give to the Poppy Appeal helps to support Service people, veterans and their families. We need money all year round, not just during Poppy Appeal, so please give as generously as you can

Other ways to give

You can also support the Poppy Appeal while you shop. Explore our wreaths, Poppy products, stationery and jewellery  there is something for everyone.

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