Poppies - the symbol of Remembrance

Poppy Appeal

Previous appeals

Poppy Appeal Launch Alesha and PixieThe Poppy Appeal is the Legion's biggest fundraising campaign and runs year-round.

Lapel poppies are available in shops, supermarkets, pubs, clubs or on-street collectors from the last week of October until Remembrance Sunday, or 11 November, whichever is later in the calendar.

The 2012 Poppy Appeal launched nationally on Wednesday 24 October with a pop-up concert in Trafalgar Square starring Alesha Dixon and Pixie Lott.

Read more about the launch here.

The 2012 campaign hoped to break previous records with an ambitious target of £42 million but with the economic downturn, unfortunately fell short, but still raising an amazing £35m.

Poppy Appeal news releases

Poppy Appeal videos

Poppy Appeal photo gallery

Share this page