Poppy Day volunteers in Bristol

Each time customers shop at Amazon Smile, Amazon will donate a percentage of the purchase price for millions of products at no additional cost to customers or the charities they select.

RBL supporters who visit Amazon Smile will find the exact same Amazon they know and love.

They’ll enjoy the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to the Royal British Legion as one of ten charities that customers can choose from.

The more customers use Amazon Smile, the more we will receive in donations from Amazon.

Royal British Legion Pop In Centre
Money raised from AmazonSmile helps us provide hope and support to the Armed Forces community Ben France, Head of Corporate Partnerships for The Royal British Legion

A simple way to support good causes

We're offering a simple way for customers to support good causes, said Doug Gurr, UK Country Manager, Amazon.

We are proud to be a beneficiary of AmazonSmile and offer Amazon customers a simple and regular way to support us,” added Ben France, Head of Corporate Partnerships for The Royal British Legion.

“The RBL's work is made possible thanks to the public’s generous support and the money raised from customers using AmazonSmile will help us provide hope and support to the Armed Forces community, wherever it’s needed.

To use AmazonSmile, customers simply need to start their shopping at smile.amazon.co.uk, and choose us as their charity of choice.

RBL will then receive donations from Amazon based on a percentage of the shipped order total. For more information about how you can support good causes through your Amazon purchases, visit Amazon Smile.

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