Venue fundraising

Venue fundraising is an essential part of how the Legion plans to engage with new supporters, providing an opportunity for people to speak with someone about our work at any time of year, and consider a valuable regular gift to support our work.

Our venue fundraisers work on our behalf through Appco UK's fundraising division, AGS Global Fundraising Services. This professional fundraising agency is one of the largest and most trusted in the UK and has co-ordinated venue campaigns for some of the country's most respected and successful charities. AGS is a member of the Public Fundraising Regulatory Association (PFRA) and they, as well as all fundraisers in their network, comply with all of the government's regulations and the sector's policies and work to these best practice guidelines on fundraising.

Our venue fundraisers will never ask for cash and our campaigns are designed to provide the Legion with much needed year-round income by obtaining direct debit donations or weekly Poppy Lottery subscriptions.

Please be assured that agreeing to give a gift to us by Direct Debit is very secure and safe. Only legitimate, registered groups like us are able to use your information and you will be fully protected by the Direct Debit Guarantee.

Our venue fundraisers will:

  • Wear clothing with The Royal British Legion corporate logo
  • Display an 'AGS Global Fundraising Services' identification badge with their name, photo and employee number.
  • Carry up-to-date Royal British Legion literature, including information booklets, 'Thank you for Listening' cards or numbered direct debit forms.

We monitor this activity very carefully so if you have been unhappy with the conduct of a venu fundraiser, or believe you have reason to doubt their authenticity, please email us at for a regular giving fundraiser, or for a Poppy Lottery fundraiser.

For further information, please see our Venue Fundraising FAQs and please do not hesitate to contact us if you have any doubts. 

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