Img Visual Fundraising for the Legion

Our corporate partners

We are very proud of our partnerships and hope you can support the Legion by supporting them. Read more about the wide range of corporate partnerships that we can offer, from CRM, employee fundraising and strategic opportunites.

Learn about these successful partnerships.

Coventry Building Society Iceland Foods Charitable Foundation Mands 160X80
Sainsbury Buckley London Warner Leisure Hotels
Johnston Press logo Univeral Logo 200X100 Premier League
B&Q Westminster Collection Jutexpo
Lyons Coffee Kleshna Chamilia
National Express Ancestry 200x100 Forces Sauces
The History Presslogo _200x 100 Scarlett Mustard Give as you Live
AXA-Assistance -Logo _160x 80 Dailymail 250X100 MBNA
UK Mail Logo British Military Fitness logo Elizabeth Arden _160x 80 

Buckley London

Buckley Poppy BroochAdrian Buckley who founded Buckley London in 1989, has been a long time supporter of The Royal British Legion and has used his experience and skill to create contemporary and eye catching jewellery pieces to be worn year round.

In 2012 and 2013 crystal poppy brooches were sold exclusively on the high street through Marks & Spencer stores and raised over £169,000. Together with this, Buckley London have been working in partnership with QVC since 2010 and to date they have helped raise an incredible £380,000 through sales of the poppy jewellery on the shopping channel.

The Buckley poppy has been seen on various celebrities in the past few years, including The Duchess of Cambridge, Strictly Come Dancing stars, The X Factor and many others.

For 2013/14 Buckley London have created a brand new range of jewellery and hope to raise over £750,000 to support our Armed Forces.

Johnston Press

Johnstonpress WW1insertJohnston Press is one of the largest local media companies in the country and is proud to be partnering with The Royal British Legion in this poignant year - the centenary of the start of the First World War.

Selling over 1,000,000 weekly newspapers and over 250,000 daily newspapers, its print and digital news brands touch the lives of 24.5 million people every month. Many will, throughout April, May and June 2014, be running special 8-page supplements chronicling the history of the First World War.

As well as giving readers a complete fascinating history of 'the war to end all wars', the supplements will help Service men and women of today. Johnston Press has pledged to make a sizeable donation to the Legion from the proceeds of the project.

The supplements will also be highlighting the work of the Legion today and its Scottish counterpart Poppy Scotland, providing welfare to serving members of the Armed Forces and their families.

For further information please visit 

Universal Pictures

Universal DVDsUniversal Pictures (UK) is proud to announce joining forces with The Royal British Legion to promote a range of DVDs that will also raise money for the charity, with 50p from each unit sold going to the Legion for an entire year.

To commemorate the 100th anniversary of the start of the First World War and the 70th anniversary of the D-Day Landings in 2014, Universal has re-packaged a selected range of some of the studio's most celebrated and acclaimed films and TV adaptations on the subject of war.

The collection includes a diverse range of films on conflicts such as the Great War, WW2, through to conflicts in Saudi Arabia and Vietnam: ALL QUIET ON THE WESTERN FRONT, BIRDSONG, ONE OF OUR AIRCRAFT IS MISSING, SANDS OF IWO JIMA, BORN ON THE FOURTH OF JULY, JARHEAD, CHURCHILL*, GREEN ZONE and INGLORIOUS BASTERDS. The entire collection is available to buy from selected retailers and online for the price of £5 a DVD.

Universal Pictures (UK) are committed to raising at least £10,000 over the course of the year, but are hopeful that there is potential to exceed this. Given the general public's generous support for The Royal British Legion and the focus on commemorations throughout 2014, Universal hopes to achieve a total of £25,000. Universal Pictures (UK) will also be working with the Legion to host special screening events and commemorative activity this year to further support this campaign.

Customers looking to purchase the DVDs can do so via the Legion's online shop

* on sale from 9 June.

Premier League

For the fourth consecutive year the Premier League will be supporting The Royal British Legion. Over the past four years they have made a significant contribution to help raise much needed funds to help our Armed Forces and their families.

During matches played in the lead-up to and over Remembrance weekend the clubs wear shirts embroidered with a poppy and then kindly donate these to the Legion to be auctioned. In 2013 they managed to raise the staggering amount of over £200,000.

In 2014 clubs will be wearing a special 'Football Remembers' poppy to commemorate the centenary of the First World War. Find out how each club is taking part please here.

Sunderland players Rodwell,Wickham, Johnson in Royal British Legion t-shirts


Poppy seeds available at B&QThe Royal British Legion is pleased to confirm we are rolling out the Centenary Poppy Campaign, which originated in the Greenhithe and Swanscombe Branch of the Legion, UK wide, in partnership with B&Q.

The national campaign to commemorate 100 years since the start of the First World War will see the Legion asking the public to purchase Flanders poppy seeds from B&Q to plant on their own land to make the UK awash with poppies during the centenary period in commemoration of all those who lost their lives in WW1.

The seeds are now in B&Q stores and will be available throughout 2014. Each pack will retail for £2 with £1 from each packet being donated to The Royal British Legion and Poppyscotland.

The Legion's Director of Fundraising Charles Byrne said, "We are delighted to be working in partnership with B&Q. The money raised from this campaign will enable the charities to support British armed Forces, past and present, and their families."

Click here to find your nearest store. Please locate seeds at the customer service desk in your local B&Q store. Any queries should be directed to B&Q customer services at or 0845 609 6688.


Poppy bagsThe Royal British Legion and Jutexpo Ltd have joined forces, working closely together for several years to develop what has now become an iconic series of ethically produced, reusable Poppy Bags. Since the partnership began the official poppy Jute bags have raised over £200,000 and are sold through major retailers such as Sainsbury's and Asda.

Jutexpo is a UK market leader in Jute and Juco bags and their core principle is 'Beyond the bag' which focuses on integrity through ethical production, social responsibility, quality and trust.

Jutexpo are proud to support The Royal British Legion and continue to work on maximising the money raised through the range of Poppy Jute Bags. For more information on Jutexpo's environmentally-friendly bags and how you can help support the Legion by stocking the iconic Poppy Jute Bag please contact 01386 834777 or email

Lyons Coffee

Lyons Coffee BagsBritish coffee brand Lyons has supported The Royal British Legion since 2011 with a donation for every pack of coffee sold. Their aim is to raise £100,000 for our Armed Forces community and are well on the way with over £55,000 already donated so far.

Lyons' coffee bags contain fresh roast and ground coffee, ideal for anyone looking for a real coffee in a convenient format. Each bag gives a delicious cup of coffee in a few easy steps. The coffee bags are available online and in most high street supermarkets.

Lyons have shown even greater support for the Legion by joining us on our Pedal to Paris bike ride for 2 years running, raising a further £10,000 to support our vital work.

Like their Facebook page to find out more


Kleshna Jewellery Collection 2013The Royal British Legion are delighted to be supported once again by Kleshna with her 2013 Poppy collection. This 'must have' collection is a celebration of art deco styling and Kleshna's 2013 Poppy collection hits a design note to the bygone era with a vibrant collection boasting strong angular line cuts, fanned out petals and delicate enamel work. 15% from each sale goes to The Royal British Legion Trading Limited which gives its taxable profits to The Royal British Legion (Charity no. 219279)

Kleshna comments on her collection: "It gives me a huge sense of pride to work with The Royal British Legion to help raise funds that provide vital services for the Armed Forces community. The more people I have come into contact with through my work with the Legion the more I realise their need for increased funding. In this poignant time for Britain it is more important than ever to wear our poppies with pride in support of our British Forces to stand strong in support of all those heroes past and present."

The Royal British Legion's Director of Fundraising Charles Byrne said: "“We’re delighted to be supported for a third year by Kleshna, and her new range of sparkly poppy jewellery which will raise money for the Legion. Wearing a poppy is a small, yet significant gesture to honour and thank those who have bravely served, and continue to serve in our Armed Forces. The money raised from the sale of these products will go towards the £1.6 million of vital funds the Legion spends each week providing direct care and support to members of the Armed Forces in need."

The limited edition Kleshna Poppy collection for The Royal British Legion is available at and


Chamilia bracelet with Poppy BeadNew in 2013, we are delighted to present Chamilia’s Jewelled Poppy Bead.

Swarovski Elements in red and clear crystal will ensure you stand out with this sterling silver Poppy Bead. For every bead purchased in the UK, Chamilia will donate £4.50 to The Royal British Legion.

The beads are available at H Samuel, Ernest Jones, UK independent jewellers and, of course, via Chamilia's website

National Express

National ExpressNational Express, a new supporter of The Royal British Legion in 2013, rolled out a package of support to mark the UK's Remembrance Period (October 24 – November 12).

A large part of this was the offering of free travel to people attending The Royal British Legion's Break Centres in Southport and Weston super Mare. 

The centres, which offer serving and ex-Service personnel and their families the chance for a much needed holiday, support thousands of people every year and the partnership enables the Legion to cut down on their travel costs. 

Paul Flood, Head of Breaks at the Legion said, "The fantastic offer of free travel to two of our breaks centres from National Express will make a big difference to the Legion, enabling us to reduce our travel costs for such an important area of our work. This will enable us to re-allocate funds to other break centre services that directly enhance the already award winning service our guests receive."

The UK's largest coach operator, which was chosen as the first organisation to sign the Government's Military Covenant, also adorned its fleet with the Legion's iconic poppy logo to commemorate the Remembrance period.

Tom Stables, Managing Director National Express UK Coach said: "The Royal British Legion's poppy logo is an incredibly powerful symbol that instantly evokes the enormous sacrifice made by the Armed Forces and their families both past and present. It's a real honour to carry the poppy on our coaches and we hope in doing so to play our part in promoting the Legion's work far and wide."

Customers' booking coach travel online between October 23 and November 12 were given the opportunity to add £1 to their coach ticket, all of which will be donated straight to the Legion.

As part of its military support package National Express also offers guaranteed interviews to Service leavers, the UK's largest travel discount for serving personnel at 60 per cent off standard fares and extra annual leave for staff in the Reserve Forces. is the UK's favourite family history website and provides access to over 20 million military records. is supporting Every Man Remembered, our flagship WW1 Centenary project. Visit for more information. 

Forces Sauces

Forces SaucesGreat tasting, Great British sauces conceived by veterans.

Forces Sauces is a unique charity initiative inspired by veteran Bob Barrett.

In 2004, in need of support and accommodation, Bob turned to ex-Service's charity Stoll. Determined to 'give back', Bob opened The Beef Kitchen followed by Pryors Bank Café, run by a team of veterans. At Pryors Bank Café, an apprenticeship programme supported by The Royal British Legion trained veterans into chefs, who went from serving their own sauces to selling 'Forces Sauces' in 2009, with all the profits going back into improving the lives of more vulnerable veterans at Stoll.

Despite continuing to battle with his health, Bob was determined to launch Forces Sauces nationally, to raise more money to get even more veterans' lives back on track. And realising that vision, in June 2013 Forces Sauces Corporal Ketchup and Brigadier Brown launched nationwide in Tesco.

Forces Sauces logoEvery bottle donates at least 6p towards supporting beneficiaries of The Royal British Legion and Stoll. And because people in Great Britain spend almost £200 million every year on ketchup and brown sauce, Forces Sauces aims to raise substantial funds.

Waiting to salute you at

The History Press

The Historyofthe Poppy -Book -coverThe History Press are supporting The Royal British Legion in 2014, to coincide with the Centenary of the First World War, by launching a brand new book, 'The book of the Poppy'. £1 for every book sold and 50p for every e-book will be donated to the Legion. The History Press are hoping to raise over £10,000.

'The book of the Poppy' provides an understanding about the history of this unique symbol and the vital work of The Royal British Legion and the Poppy Appeal. It also inspires reflection on what the poppy has meant to past and present generations. The heart of the book focuses naturally on the millions of war dead, symbolised in the blood-red flower. They not only include British casualties, but also those of the Commonwealth nations and of Britain's former enemies, recognising the human tragedies on both sides of the frontline. The First World War provides a natural anchor to the book's historical content, but the narrative moves through the Second World War to the present day, examining how the poppy remains utterly relevant to the modern conflicts that continue to take lives.

Books will be on sale for one year, until 30 June 2015. To purchase one please visit 


Scarlett & Mustard

Scarlett Mustard Poppy Seed DressingIn June 2014 award-winning Suffolk company Scarlett & Mustard launched a new dressing to mark the centenary of the First World War. For every bottle of The Colonel’s Poppy Seed Dressing sold, £1 will be donated to The Royal British Legion.

The dressing has been inspired by a tale of bravery, selflessness and heroism that came to light after Scarlett & Mustard owners, husband and wife team Sandy Ruddock and Julian Pollard, met six years ago.

The pair discovered that Sandy's Grandfather, Lt Percy Watson, and Julian's Great Uncle, 2nd Lt Thomas Pollard, both fought in the 1st Battalion of the Leicestershire Regiment in the First World War. These two soldiers were wounded within weeks of each other.

The Colonel's Poppy Seed Dressing is available in Waitrose, East of England Co-op, Adnams Kitchen & Cellar shops and numerous independent food halls, farm shops and delis across the UK.

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