Coventry Building Society
Coventry Building Society, the UK's third largest building society, has supported The Royal British Legion since 2008 with their unique Poppy products, raising over £9.1 million to help members of the Armed Forces, past and present, and their families.
In 2013 Coventry Building Society supported The Poppy Appeal by launching not one, but two Poppy Bonds for the Poppy Appeal, which offered customers attractive rates of interest.
The Society extended their Poppy portfolio by introducing their first Poppy ISA offering Coventry customers another great way of earning interest on their savings, whilst at the same time continuing to help Serving and ex-Serving members of Britain’s Armed Forces. The Coventry’s range of Poppy products has resulted in the Society donating over £1.6 million to the Poppy Appeal during 2013.
Colin Franklin, Sales and Marketing Director of Coventry Building Society said: "We are very proud of our partnership with The Royal British Legion and are pleased that we were able to increase our Poppy portfolio during 2013. Since we formed our partnership in 2008, we have been delighted with the response from our members; this has resulted in the Society being able to make significant donations each year to support the valuable work of the Legion.”
Customers looking for more information about offers from the Coventry can visit Coventry Building Society website, visit a branch or call their Customer Service Centre on 0845 7665522.
This year, The Royal British Legion and Iceland Foods Charitable Foundation have joined forces in support of our current and ex-Service men, women and their families.
With the commitment and dedication of Iceland employees, suppliers and customers they aim to raise £1,000,000 to help continue providing vital practical support to our Armed Forces community.
Over the next 12 months, Iceland's 820 store fundraising teams across the UK will be helping to raise money with various fundraising events, such as sponsored bike rides and fancy dress.
Iceland Senior Supervisor Michelle Rowlands, whose son Kaine, 24, was injured while serving in Afghanistan and then received support from the Legion, is one of the staff members planning to fundraise. She's agreed to do a 300ft bungee jump with her other son Kyle, an Iceland Stock Supervisor.
Charles Byrne, The Royal British Legion's Director of Fundraising, said: “Iceland has pledged £1 million, which is fantastic as it will support members of the Armed Forces, past and present, and their families. We want people to know we're here to assist all year round, and I hope Iceland will help us spread the word."
Marks & Spencer
Marks & Spencer has been supporting the Poppy Appeal for many years by allowing our volunteers to collect at their stores and in 2013 M&S customers raised almost £1 million through donations for paper poppies!
Last year M&S again sold our diamante encrusted Poppy brooch in two sizes, as well as a bracelet and a stud pin which raised an incredible £543,000 for the Legion.
Additionally, the Legion was also one of the four charities chosen by M&S to benefit from its 'Thanks a million' campaign – a social media promotion which raised a further £3,600. We are also very grateful for the gift in kind support we receive such as lunch vouchers for our uniformed collectors and volunteering from M&S staff over the Poppy appeal period.
M&S' donation will go towards our local services providing grants to those in financial difficulty, employment advice and funding to ease the transition from Service to civilian life.
Charles Byrne, Director of Fundraising said, "The Royal British Legion is extremely grateful for the support that Marks & Spencer and its customers have shown once again this year. The money raised by M&S, will help us continue our vital work protecting the interests, welfare and memory of the Serving and ex-Service community."
Sainsbury's have been long term supporters of the Legion's Poppy Appeal raising around £3.5 million pounds each year though donations from their customers and colleagues.
In 2013 Sainsbury's increased their support to the Legion even more! In the 5 days leading up to Remembrance Sainsbury's sold a range of products with a 10% donation to the Legion, including a by Sainsbury's Red Poppy Mug and their Café's Lemon and Poppy Seed Muffins. There was also the option for customers instore to round their shopping to the nearest pound, or any other amount with the difference donated to The Royal British Legion in store or to make a £1 donation to the Legion when shopping online.
Sainsbury's were also our exclusive recycling partner and collected paper poppies after Remembrance Day at their supermarket customer service desks to enable the Legion to re-use or recycle them.
Sainsbury's Director of Corporate Affairs Alex Cole said "We are delighted to support The Royal British Legion's Poppy Appeal, a cause that is close to the hearts of our customers and colleagues."
The Royal British Legion's Director of Fundraising Charles Byrne said, "We are very grateful for the ongoing and increased support of Sainsbury's. Support from companies like Sainsbury's enables the Legion to continue to provide our vital services to the Armed Forces community."
Adrian Buckley who founded Buckley London in 1989, has been a long time supporter of The Royal British Legion and has used his experience and skill to create contemporary and eye catching jewellery pieces to be worn year round.
In 2012 and 2013 crystal poppy brooches were sold exclusively on the high street through Marks & Spencer stores and raised over £169,000. Together with this, Buckley London have been working in partnership with QVC since 2010 and to date they have helped raise an incredible £380,000 through sales of the poppy jewellery on the shopping channel.
The Buckley poppy has been seen on various celebrities in the past few years, including The Duchess of Cambridge, Strictly Come Dancing stars, The X Factor and many others.
Warner Leisure Hotels
For 2013 and 2014 across all 13 UK properties, Warner the leading short breaks operator will be championing the partnership by hosting a variety of fundraising events and activities, many of which will involve the 500,000 guests that stay with Warner every year.
Warner pledged to raise over £30,000 to help support The Royal British Legion’s vital work, providing practical care and support to those who have dedicated their lives to serving our country and their families. A year into the partnership the Warner team members and guests have raised over £125,000. Tour de Warner, honour walks and online donations are just a few of the methods being used by the Warner team to raise funds for The Royal British Legion.
We are absolutely delighted that they have almost quadrupled their target and we welcomed representatives from Warner to Somerset Legion House in Weston Super Mare to meet staff and guests to see how their money is making a difference. Click here to read the full report.
Richard Bates, Managing Director of Warner Leisure Hotels, said: "Many of our guests are former Service men and women or have close family members working within our British Armed Forces, so we feel it a very apt charity for us to support. The Warner team have gone above and beyond by raising £125k and I am delighted. This is a great achievement which will make a genuine difference to the worthwhile charity. I'm really pleased to now understand more about the support we are able to offer through fundraising."
Johnston Press is one of the largest local media companies in the country and is proud to be partnering with The Royal British Legion in this poignant year - the centenary of the start of the First World War.
Selling over 1,000,000 weekly newspapers and over 250,000 daily newspapers, its print and digital news brands touch the lives of 24.5 million people every month. Many will, throughout April, May and June 2014, be running special 8-page supplements chronicling the history of the First World War.
As well as giving readers a complete fascinating history of 'the war to end all wars', the supplements will help Service men and women of today. Johnston Press has pledged to make a sizeable donation to the Legion from the proceeds of the project.
The supplements will also be highlighting the work of the Legion today and its Scottish counterpart Poppy Scotland, providing welfare to serving members of the Armed Forces and their families.
For further information please visit www.johnstonpress.co.uk
Universal Pictures (UK) is proud to announce joining forces with The Royal British Legion to promote a range of DVDs that will also raise money for the charity, with 50p from each unit sold going to the Legion for an entire year.
To commemorate the 100th anniversary of the start of the First World War and the 70th anniversary of the D-Day Landings in 2014, Universal has re-packaged a selected range of some of the studio's most celebrated and acclaimed films and TV adaptations on the subject of war.
The collection includes a diverse range of films on conflicts such as the Great War, WW2, through to conflicts in Saudi Arabia and Vietnam: ALL QUIET ON THE WESTERN FRONT, BIRDSONG, ONE OF OUR AIRCRAFT IS MISSING, SANDS OF IWO JIMA, BORN ON THE FOURTH OF JULY, JARHEAD, CHURCHILL*, GREEN ZONE and INGLORIOUS BASTERDS. The entire collection is available to buy from selected retailers and online for the price of £5 a DVD.
Universal Pictures (UK) are committed to raising at least £10,000 over the course of the year, but are hopeful that there is potential to exceed this. Given the general public's generous support for The Royal British Legion and the focus on commemorations throughout 2014, Universal hopes to achieve a total of £25,000. Universal Pictures (UK) will also be working with the Legion to host special screening events and commemorative activity this year to further support this campaign.
Customers looking to purchase the DVDs can do so via the Legion's online shop www.poppyshop.org.uk
Over the past few years the Premier League have made a significant contribution to help raise much needed funds to help our Armed Forces and their families.
During matches played in the lead-up to and over Remembrance weekend the clubs wear shirts embroidered with a poppy and then kindly donate these to The Royal British Legion to be auctioned. In 2012 they managed to raise a staggering figure of over £200,000.
Watch our news pages for information about auctions from the 2013 matches.
The Royal British Legion is pleased to confirm we are rolling out the Centenary Poppy Campaign, which originated in the Greenhithe and Swanscombe Branch of the Legion, UK wide, in partnership with B&Q.
The national campaign to commemorate 100 years since the start of the First World War will see the Legion asking the public to purchase Flanders poppy seeds from B&Q to plant on their own land to make the UK awash with poppies during the centenary period in commemoration of all those who lost their lives in WW1.
The seeds are now in B&Q stores and will be available throughout 2014. Each pack will retail for £2 with £1 from each packet being donated to The Royal British Legion and Poppyscotland.
The Legion's Director of Fundraising Charles Byrne said, "We are delighted to be working in partnership with B&Q. The money raised from this campaign will enable the charities to support British armed Forces, past and present, and their families."
Click here to find your nearest store. Please locate seeds at the customer service desk in your local B&Q store. Any queries should be directed to B&Q customer services at firstname.lastname@example.org or 0845 609 6688.
The Royal British Legion has been working in partnership with the Westminster Collection for a number of years to create a bespoke range of collectable coins, stamps and stamp covers. To date they have raised over £120,000 to help us support our Armed Forces and their families.
For 2013 they produced a beautiful full colour poppy coin with a donation to The Royal British Legion for every coin sold, available at www.westminstercollection.com/poppycoins
The Royal British Legion and Jutexpo Ltd have joined forces, working closely together for several years to develop what has now become an iconic series of ethically produced, reusable Poppy Bags. Since the partnership began the official poppy Jute bags have raised over £200,000 and are sold through major retailers such as Sainsbury's and Asda.
Jutexpo is a UK market leader in Jute and Juco bags and their core principle is 'Beyond the bag' which focuses on integrity through ethical production, social responsibility, quality and trust.
Jutexpo are proud to support The Royal British Legion and continue to work on maximising the money raised through the range of Poppy Jute Bags. For more information on Jutexpo's environmentally-friendly bags and how you can help support the Legion by stocking the iconic Poppy Jute Bag please contact 01386 834777 or email email@example.com.
The Royal British Legion is delighted to be supported by Jon Richard with the production of a unique limited edition jewelled Poppy Ring.
Embellished with red crystals, the eye-catching ring will be sold gift boxed across selected Debenhams stores at the Jon Richard concession and online at jonrichard.com and Debenhams.com
The Poppy Ring retails at £12 with £3.60 of the proceeds donated to us. With poppy red petal leaves embellished with deep ruby coloured crystals and a jet crystal at the centre of the seed pod, the ring comes with an adjustable band to fit everyone.
The Royal British Legion’s Director of Fundraising Charles Byrne said: "We’re delighted to be supported by Jon Richards, who has created a stylish and affordable poppy ring to raise money for this year's Poppy Appeal. Wearing a poppy is a small, yet significant gesture to honour and thank those who have bravely served, and continue to serve in our Armed Forces."
A member from Jon Richard's Buying team, says "It is with the utmost respect and greatest pride that I can say my brother is a serving Corporal in the Royal Marines. I am appreciative and sincerely thankful to all those that are currently serving, or have served, in the Armed Forces for all their hard work and sacrifice. I'm very happy that Jon Richard is working alongside such a remarkable charity to raise money and support the heroes of our country", as well as an Area Manager for the company, who has numerous members of family who have served the British Forces, including her father. "I am really proud that Jon Richard has chosen to support a charity that has had such an involvement with my family over the years."
British coffee brand Lyons has supported The Royal British Legion since 2011 with a donation for every pack of coffee sold. Their aim is to raise £100,000 for our Armed Forces community and are well on the way with over £55,000 already donated so far.
Lyons' coffee bags contain fresh roast and ground coffee, ideal for anyone looking for a real coffee in a convenient format. Each bag gives a delicious cup of coffee in a few easy steps. The coffee bags are available online and in most high street supermarkets.
Lyons have shown even greater support for the Legion by joining us on our Pedal to Paris bike ride for 2 years running, raising a further £10,000 to support our vital work.
The Royal British Legion are delighted to be supported once again by Kleshna with her 2013 Poppy collection. This 'must have' collection is a celebration of art deco styling and Kleshna's 2013 Poppy collection hits a design note to the bygone era with a vibrant collection boasting strong angular line cuts, fanned out petals and delicate enamel work. 15% from each sale goes to The Royal British Legion Trading Limited which gives its taxable profits to The Royal British Legion (Charity no. 219279)
Kleshna comments on her collection: "It gives me a huge sense of pride to work with The Royal British Legion to help raise funds that provide vital services for the Armed Forces community. The more people I have come into contact with through my work with the Legion the more I realise their need for increased funding. In this poignant time for Britain it is more important than ever to wear our poppies with pride in support of our British Forces to stand strong in support of all those heroes past and present."
The Royal British Legion's Director of Fundraising Charles Byrne said: "“We’re delighted to be supported for a third year by Kleshna, and her new range of sparkly poppy jewellery which will raise money for the Legion. Wearing a poppy is a small, yet significant gesture to honour and thank those who have bravely served, and continue to serve in our Armed Forces. The money raised from the sale of these products will go towards the £1.6 million of vital funds the Legion spends each week providing direct care and support to members of the Armed Forces in need."
New in 2013, we are delighted to present Chamilia’s Jewelled Poppy Bead.
Swarovski Elements in red and clear crystal will ensure you stand out with this sterling silver Poppy Bead. For every bead purchased in the UK, Chamilia will donate £4.50 to The Royal British Legion.
The beads are available at H Samuel, Ernest Jones, UK independent jewellers and, of course, via Chamilia's website www.chamilia.com.
National Express, a new supporter of The Royal British Legion in 2013, rolled out a package of support to mark the UK's Remembrance Period (October 24 – November 12).
A large part of this was the offering of free travel to people attending The Royal British Legion's Break Centres in Southport and Weston super Mare.
The centres, which offer serving and ex-Service personnel and their families the chance for a much needed holiday, support thousands of people every year and the partnership enables the Legion to cut down on their travel costs.
Paul Flood, Head of Breaks at the Legion said, "The fantastic offer of free travel to two of our breaks centres from National Express will make a big difference to the Legion, enabling us to reduce our travel costs for such an important area of our work. This will enable us to re-allocate funds to other break centre services that directly enhance the already award winning service our guests receive."
The UK's largest coach operator, which was chosen as the first organisation to sign the Government's Military Covenant, also adorned its fleet with the Legion's iconic poppy logo to commemorate the Remembrance period.
Tom Stables, Managing Director National Express UK Coach said: "The Royal British Legion's poppy logo is an incredibly powerful symbol that instantly evokes the enormous sacrifice made by the Armed Forces and their families both past and present. It's a real honour to carry the poppy on our coaches and we hope in doing so to play our part in promoting the Legion's work far and wide."
Customers' booking coach travel online between October 23 and November 12 were given the opportunity to add £1 to their coach ticket, all of which will be donated straight to the Legion.
As part of its military support package National Express also offers guaranteed interviews to Service leavers, the UK's largest travel discount for serving personnel at 60 per cent off standard fares and extra annual leave for staff in the Reserve Forces.
In 2013 Churchill Insurance donated £5 to The Royal British Legion for every home policy bought in June - this resulted in a fantastic overall donation of £20,000.
Churchill really wanted to bring the campaign alive and one aspect of this focussed on staff involvement. This was a great success and both the messaging and sentiment of the campaign were fully embraced by staff with a range of activity to support this, such as a poppy growing competition, tombola, cake sales, fancy dress days, raffles and even a street party.
"Our target audience really value traditional British Institutions like the Legion, and the values you represent: duty, tradition and service. It's these values that fit with our own principles: always being there for our customers, doing the right thing and championing all things that are great about Britain.
In 2013 Heathrow unveiled a new addition to the airfield landscape. The UK's hub pledged its support for The Royal British Legion by decorating its vehicles with poppies. The distinctive poppies were placed on 200 vehicles - from safety vehicles to tugs and fire engines - to mark its support for the Poppy Appeal. This was the first time a charity image had been placed on Heathrow's official vehicles.
The airport also pledged to donate £1 for every car parking booking made, Heathrow Express offered free travel to the military and coin collectors were placed in all terminals.
Heathrow has had a long association with the military, which began during the Second World War when the government requisitioned land in and around the ancient agricultural village of Heath Row as a base for long-range troop-carrying aircraft bound for the Far East. Many employees have also served with the Armed Forces.
Terminal 5 Operations Director, Susan Goldsmith said: "We are delighted to be supporting The Royal British Legion with their poppy appeal campaign. Many of our passengers and employees have served in countries across the globe and we know this is a cause that is very close to their hearts."
In 2013, for those who subscribed to The Telegraph before November 12, they not only received the newspaper seven days a week for only £8 a week, but a £40 donation was made to The Royal British Legion.
PLUS, they received a £40 M&S gift card. The subscription included free access on web, tablet and smartphone (worth £9.99 a month), and a Subscriber Privilege Card, giving exclusive rewards at more than 5,000 UK venues.
Great tasting, Great British sauces conceived by veterans.
Forces Sauces is a unique charity initiative inspired by veteran Bob Barrett.
In 2004, in need of support and accommodation, Bob turned to ex-Service's charity Stoll. Determined to 'give back', Bob opened The Beef Kitchen followed by Pryors Bank Café, run by a team of veterans. At Pryors Bank Café, an apprenticeship programme supported by The Royal British Legion trained veterans into chefs, who went from serving their own sauces to selling 'Forces Sauces' in 2009, with all the profits going back into improving the lives of more vulnerable veterans at Stoll.
Despite continuing to battle with his health, Bob was determined to launch Forces Sauces nationally, to raise more money to get even more veterans' lives back on track. And realising that vision, in June 2013 Forces Sauces Corporal Ketchup and Brigadier Brown launched nationwide in Tesco.
Every bottle donates at least 6p towards supporting beneficiaries of The Royal British Legion and Stoll. And because people in Great Britain spend almost £200 million every year on ketchup and brown sauce, Forces Sauces aims to raise substantial funds.
Waiting to salute you at www.forcessauces.co.uk
The History Press
The History Press are supporting The Royal British Legion in 2014, to coincide with the Centenary of the First World War, by launching a brand new book, 'The book of the Poppy'. £1 for every book sold and 50p for every e-book will be donated to the Legion. The History Press are hoping to raise over £10,000.
'The book of the Poppy' provides an understanding about the history of this unique symbol and the vital work of The Royal British Legion and the Poppy Appeal. It also inspires reflection on what the poppy has meant to past and present generations. The heart of the book focuses naturally on the millions of war dead, symbolised in the blood-red flower. They not only include British casualties, but also those of the Commonwealth nations and of Britain's former enemies, recognising the human tragedies on both sides of the frontline. The First World War provides a natural anchor to the book's historical content, but the narrative moves through the Second World War to the present day, examining how the poppy remains utterly relevant to the modern conflicts that continue to take lives.
Books will be on sale for one year, until 30 June 2015. To purchase one please visit: www.thehistorypress.co.uk/index.php/the-book-of-the-poppy.html
Scarlett & Mustard
In June 2014 award-winning Suffolk company Scarlett & Mustard launched a new dressing to mark the centenary of the First World War. For every bottle of The Colonel’s Poppy Seed Dressing sold, £1 will be donated to The Royal British Legion.
The dressing has been inspired by a tale of bravery, selflessness and heroism that came to light after Scarlett & Mustard owners, husband and wife team Sandy Ruddock and Julian Pollard, met six years ago.
The pair discovered that Sandy's Grandfather, Lt Percy Watson, and Julian's Great Uncle, 2nd Lt Thomas Pollard, both fought in the 1st Battalion of the Leicestershire Regiment in the First World War. These two soldiers were wounded within weeks of each other.
The Colonel's Poppy Seed Dressing is available in Waitrose, East of England Co-op, Adnams Kitchen & Cellar shops and numerous independent food halls, farm shops and delis across the UK.