Img Visual Fundraising for the Legion

How your company can get involved

Here are just some of the ways your company can partner with The Royal British Legion for mutual benefit.

Staff / Employee fundraising

Warner Leisure Hotels Charity of the YearWhether its bike rides, bake sales, sponsored walks or space hopper races, staff fundraising is fun, simple and sociable. A partnership with The Royal British Legion can engage and motivate staff as well as enable them to develop their personal and professional skills.

Find out more about how to get your staff involved via Charity of the Year, payroll giving and volunteering.

Cause related marketing

Hovis award-winning Poppy Appeal advertisement 2009With 97% brand recognition in the UK, linking a brand or product to The Royal British Legion's poppy can help increase sales, build customer loyalty and retain or recruit members.

Most customers agree that, price and quality being equal, they are more likely to buy a product or service associated with a cause they know and care about.

We have extensive experience in creating truly innovative CRM promotions that stand out in a competitive environment.

Read about our award winning partnership with Premier Foods (Hovis) and our new jewellery promotion with Marks & Spencer.

Events & corporate hospitality

Horse racing

Throughout the year, we run a wide range of prestigious events; from race days at Newmarket and Kempton Park to our popular Christmas Celebration at the Guildhall. These events offer superb opportunities for you to entertain both your clients and employees, whilst promoting your company's support of The Royal British Legion to a wider audience.

NTL have enjoyed a long and successful association with The Royal British Legion through sponsorship of Poppy Race Days. Some of the sponsored races have been broadcast live on Channel 4, giving NTL lucrative brand exposure and their clients a great day out! NTL have followed this up with promotional offers direct to our members and supporters, increasing commercial revenue. 

Affinity marketing

Cheque presentationWe pride ourselves in creating mutually beneficial affinity partnerships which offer an attractive and effective marketing option to many brands.

One of our proudest success stories is Coventry Building Society who have raised over £6.8 million for us since 2008 with their affinity products. The innovative savings products have also been awarded the prestigious Affinity Marketing Award at the Third Sector Business Charity Award which recognises the use of a company's products or services to help a charity.

Corporate donations

Corporate donations and gifts in kind can make an important difference to The Royal British Legion and are a great way to help our vital work. We are always grateful for donations, whether it is for an auction, to fill our event goodie bags, for use as raffle prizes or pro bono support.

Chelsea shirt with poppyOver the past few years the Premier League have made a significant contribution to help raise much needed funds to help our Armed Forces and their families. During matches played over Remembrance weekend the clubs wear shirts embroidered with a poppy and then kindly donate these to The Royal British Legion to be auctioned. In 2011 they managed to raise a staggering figure of over £100,000.

Your company may also be able to help with donations for our events. In 2011 we received some fantastic gifts in kind such as Jo Malone perfume for The Poppy Ball gift bags and Britvic water for our Pedal to Paris cyclists.

Supporting the Legion by donating products and services is an easy and valuable way for your business to help. If you would like to donate or discuss ways your company can help with pro bono support please get in touch with Alex Caine.

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A corporate group at the end of Pedal to ParisBy joining in our events and challenges you can play a significant part in helping us raise the vital funds needed for our work. It is a fantastic way to get staff involved and we have lots of challenges to get your teeth into. From cycling to Paris or trekking in the Pyrenees we can provide a great opportunity for team building and for staff to learn new skills.

One of our partners Lyons Coffee are big fans of our Pedal to Paris, taking part for two years in a row!

Why not take a look at our calendar of events, there really is something for everyone!

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