Img Visual Fundraising for the Legion

Why work with us?

Our corporate partners enjoy a host of benefits. With 97% awareness of our poppy brand in the UK we are uniquely placed to create a mutally beneficial partnership that meet your business needs.

Supporting the whole Armed Forces community

By working with us you can:

  • Support a timely and hugely emotive cause which impacts your local community
  • Make a difference to the Armed Forces community and their families
  • Differentiate your brand to increase sales and competitive advantage
  • Attract and retain customers and staff
  • Benefit from an experienced national account management team
  • Access our extensive communication network including Facebook, Twitter, our membership and supporters.

How your company can get involved

Cause related marketing

Hovis Poppy Appeal ad 2009Linking a brand or product to The Royal British Legion can help increase sales, build customer loyalty, retain or recruit customers, and differentiate your brand in a competitive marketplace.

Most customers agree that, price and quality being equal, they are more likely to buy a product or service associated with a cause they know and care about.

We have extensive experience in creating innovative CRM partnerships.

Find out how Marks & Spencer and Coventry Building Society have benefitted.

Charity of the Year

Warner Leisure Hotels Charity of the YearWhether it's bike rides, bake sales, sponsored walks or space hopper races, we can provide you with tailored ideas, fundraising materials, advice and support to ensure your staff fundraising is fun, simple and sociable. We will help to engage and motivate staff through fundraising and volunteering as well as enable them to develop their personal and professional skills.

Find out how Warner Leisure and Iceland have benefitted.

Sponsorship & corporate hospitality

Newmarket RacesThroughout the year, we run a wide range of prestigious events; from race days at Newmarket to our popular Christmas Celebration at the Guildhall and a black tie Thames boat cruise. These events offer superb opportunities for corporate hospitality, for staff incentives and prizes, or for sponsorship with extensive branding opportunities in return.

Follow this link for our online calendar of events.

Gifts in kind

Gifts in kind make an important difference to The Royal British Legion, helping to save the charity vital funds and time, or by providing valuable expertise. We are always grateful for support, whether it is:

Find out more about our successful partnerships.  

Contact us

To discuss any of these opportunities, please contact us now by emailing Corporate Partnerships or write to:

Corporate Fundraising, The Royal British Legion
199 Borough High Street, London SE1 1AA.

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