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Benefits

Partnering with The Royal British Legion can bring many benefits to your company, as well as providing invaluable support to thousands of serving and ex-Service people. Choose from our wide range of opportunities to become involved and reap the benefits of increased corporate visibility, revenue generation and social responsibility. By developing mutually beneficial partnerships we can all profit from the poppy.

Increase your corporate visibility

With 97% brand recognition, an affiliation with the Legion can significantly increase awareness of your company's products or services.

Enhance perception of your brand

A partnership with The Royal British Legion will also change the way consumers see your organisation. We can help you to meet some of the criteria required in your Corporate Social Responsibility policy.

Increase revenue generation

We can help you raise sales by providing stand-out from your competitors. As a commercial partner your company will not only benefit from the use of the poppy brand, but also have access to our supporter base of over one million people.

Enhance staff satisfaction

Many of our partners report positive feedback from their employees as a result of getting involved with the Legion. There are opportunities to have staff take part in our sponsored events, such as the Bike to Brussels or Pedal to Paris, or by simply knowing that a commercial partnership with the Legion is helping us raise valuable funds.