Time to do your bit - 2009-10
In 2009, as the nation's Guardian of the Military Covenant, the
Legion launched its manifesto to raise awareness of the needs of
the Armed Forces family, especially young Service personnel,
bereaved Armed Forces families and veterans.
A parliamentary pledge campaign known
as Time to do your bit built
tangible support among Prospective Parliamentary Candidates (PPCs),
MPs and the parliamentary parties for political measures to improve
the welfare of the whole Armed Forces family.
The Legion held receptions and photocalls, advertised and
conducted face-to-face lobbying. We asked the three main party
leaders to pledge and set an example - they all did. Our online
campaign on Facebook and Twitter invited constituents to email
their local MP. In just two days we had achieved 2.2 million
'impressions' and had ensured that every MP was emailed.
As a result, 1,022 PPCs pledged, and a staggering 464 MPs
pledged in the new Parliament. At the time, Time to do your
bit was the most recognised and most supported campaign in
Parliament, with 78% of MPs saying they supported it and 92% rating
the Legion as the most effective campaigning charity.